Meat - Pakistan | Statista Market Forecast

Revenue in the Meat market amounts to US$11.28bn in 2024. The market is expected to grow annually by 8.34% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$46.02 are generated in 2024.
In the Meat market, volume is expected to amount to 2.89bn kg by 2029. The Meat market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Meat market is expected to amount to 10.5kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Pakistan is experiencing moderate growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online meat sales. However, this growth is hindered by challenges such as high competition and regulatory barriers. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes play a crucial role in shaping the overall market growth. The minimal growth rate can be attributed to factors such as fluctuations in the supply of meat, rising prices, and the impact of COVID-19 on the meat industry.

Customer preferences: Consumers in Pakistan are becoming increasingly health-conscious, leading to a rise in demand for lean and organic meats. This trend is driven by the growing awareness of the potential health risks associated with consuming processed meats. Additionally, there is a growing preference for locally-sourced meats, as consumers prioritize supporting local businesses and reducing their carbon footprint. These shifts in consumer preferences are also influenced by cultural and religious factors, as the majority of the population in Pakistan follows a halal diet.

Trends in the market: In Pakistan, the Meat Market within The Food market has been experiencing a shift towards healthier and more sustainable options. There is a growing trend of organic and ethically sourced meat, as consumers become more conscious about the environmental and ethical impacts of their food choices. This trend is expected to continue as consumers become more informed and demand more transparency from industry stakeholders. Additionally, with the rise of e-commerce and online grocery shopping, there is a growing opportunity for meat producers to reach a larger market and offer a wider variety of products. This trend has the potential to benefit both producers and consumers, as it allows for more efficient and convenient transactions. However, it also poses challenges for traditional brick-and-mortar meat markets, which may need to adapt to this changing landscape in order to stay competitive. Overall, the trajectory of these trends suggests a shift towards a more sustainable and technologically-driven Meat Market in Pakistan, with potential implications for industry stakeholders to adapt and innovate in order to stay relevant in the market.

Local special circumstances: In Pakistan, the Meat Market within The Food market industry is heavily influenced by cultural and religious factors. The country has a large Muslim population, with strict dietary restrictions on the consumption of certain types of meat. This has led to the development of a thriving halal meat market, catering to the specific needs of the Muslim community. Additionally, government regulations on the import and export of meat products also play a significant role in shaping the dynamics of the market. These unique local factors create a distinct market landscape for the Meat Market within The Food market in Pakistan, setting it apart from other markets.

Underlying macroeconomic factors: The growth of the Meat Market within The Food market market in Pakistan is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The stability of the country's economy and its growth rate directly impact the demand for meat products, as consumers tend to have higher purchasing power and disposable income during times of economic prosperity. Government policies, such as import and export regulations, also play a significant role in shaping the market, as they can affect the availability and prices of both domestic and international meat products. Global economic trends, such as changes in supply and demand, currency exchange rates, and trade agreements, also have a significant impact on the meat market in Pakistan. These factors can influence the availability and cost of livestock, as well as the demand for meat products within the country. Additionally, factors such as population growth, urbanization, and changing dietary preferences also contribute to the overall performance of the meat market in Pakistan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.