Fresh Meat - Senegal

Senegal

Highlights

Revenue in the Fresh Meat market amounts to US$1.52bn in 2024. The market is expected to grow annually by 8.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$83.70 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 184.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 7.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 7.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Senegal is experiencing subdued growth due to various factors such as increasing competition from other protein sources, limited resources for production, and changing consumer preferences towards plant-based diets. However, the convenience of online meat purchases and rising awareness about the nutritional benefits of fresh meat are driving market growth.

Customer preferences: As consumer tastes continue to evolve, there has been a notable increase in demand for organic and ethically sourced meats in the Fresh Meat Market of the Meat Market within The Food market. This shift can be attributed to a growing awareness of sustainable and environmentally-friendly practices, as well as a desire for healthier and more natural food options. Additionally, there has been a rise in popularity for specialty meats, such as grass-fed beef and free-range poultry, as consumers become more conscious about the quality and origins of their food. These trends reflect a changing mindset towards more conscious and mindful consumption.

Trends in the market: In Senegal, the Fresh Meat Market within the Meat Market of The Food market is experiencing a rise in demand for locally-sourced and organic meat products. This trend is driven by increasing consumer awareness of the health and environmental benefits of sustainable meat production. Additionally, there is a growing trend of online meat marketplaces, allowing consumers to purchase meat directly from local farmers. These trends are significant as they support the growth of the local economy and promote sustainable practices. However, they also pose challenges for larger meat producers and retailers who may struggle to compete with smaller, local suppliers. Industry stakeholders must adapt to these trends by incorporating sustainable practices and investing in online platforms to remain competitive in the market.

Local special circumstances: In Senegal, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's geography and cultural traditions. Due to its location in West Africa, Senegal has a large coastal population with a strong fishing industry, leading to a high demand for fresh seafood in the local meat market. Additionally, the country's Muslim population, who make up the majority of the country, have dietary restrictions that affect the types of meat consumed, with a preference for halal options. These factors create a unique market dynamic in Senegal's Fresh Meat Market, differentiating it from other markets in the region.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Senegal is heavily impacted by macroeconomic factors such as economic growth, inflation rates, and government policies. The country's GDP growth has been steady at around 6% in recent years, which has positively influenced consumer spending and demand for fresh meat products. However, high inflation rates and currency fluctuations have caused challenges for both producers and consumers in the market. The government's efforts to improve the agriculture sector and promote food security have also played a significant role in driving market growth. Additionally, the rapidly growing population and increasing urbanization in Senegal are creating a larger customer base for fresh meat products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.