Fresh Meat - Pakistan | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$9.32bn in 2024. The market is expected to grow annually by 8.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$38.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 2.38bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 8.5kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Pakistan's Meat Market has seen minimal growth, impacted by factors such as consumer preference for halal meat, rising health concerns, and the convenience of online ordering. This trend is further driven by the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat, as consumers become more aware and conscious of their meat consumption choices.

Customer preferences: With the rise in health consciousness and growing concerns about food safety, consumers in Pakistan are gravitating towards organic and locally sourced fresh meat. This trend is fueled by cultural preferences for natural and unprocessed foods, as well as increasing awareness about the negative impact of factory farming on the environment. Additionally, the growing middle class and urbanization are driving demand for premium, high-quality meat products, indicating a shift towards more sophisticated and discerning consumer preferences.

Trends in the market: In Pakistan, the Fresh Meat Market within the Meat Market of The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding locally sourced, organic, and free-range meat products. This trend is expected to continue, as more consumers become aware of the environmental and health benefits of these products. This shift towards sustainability is also leading to the development of new technologies and processes, such as vertical farming and precision agriculture, which are expected to further improve the efficiency and quality of meat production. Industry stakeholders will need to adapt to these changes and invest in sustainable practices to remain competitive in the market.

Local special circumstances: In Pakistan, the Fresh Meat Market within The Food market is heavily influenced by cultural and religious factors. The majority of the population follows the Islamic dietary laws, which require halal meat. This has led to the establishment of specialized halal meat markets and butcheries, catering to the specific needs of the Muslim population. Additionally, the country's geographical and climatic conditions play a significant role in determining the availability and pricing of different types of meat, with seasonal variations and local preferences shaping the market dynamics.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Pakistan is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. As the country experiences economic growth and rising incomes, the demand for quality meat products is also increasing. Moreover, the government's initiatives to improve food safety and hygiene standards are driving the demand for fresh and hygienic meat products. However, the market is also impacted by global economic trends, trade policies, and currency fluctuations, which can affect the prices of imported meat products and consequently, the overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.