Fruits & Nuts - Taiwan

Taiwan

Highlights

Revenue in the Fruits & Nuts market amounts to US$4.51bn in 2024. The market is expected to grow annually by 3.62% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$188.40 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.86bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 67.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Taiwan is facing stagnant growth, influenced by factors such as shifting consumer preferences towards convenience foods, limited agricultural space, and increasing competition from imported products, which challenge local offerings and market expansion.

Customer preferences: Consumers in Taiwan are increasingly prioritizing health and wellness, driving a shift towards organic and sustainably sourced fruits and nuts. This trend is influenced by a growing awareness of nutrition and a desire for clean-label products that align with their lifestyle choices. Additionally, younger demographics are embracing snacking habits that favor convenient, on-the-go options, leading to a rise in packaged and ready-to-eat fruit and nut products. Social media also plays a significant role, as influencers promote these healthier alternatives, reshaping traditional consumption patterns.

Trends in the market: In Taiwan, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, reflecting consumers' heightened focus on health and wellness. This trend is being driven by an increasing awareness of nutrition and a preference for clean-label items that fit within their lifestyle choices. Furthermore, younger consumers are gravitating towards convenient, on-the-go snacks, resulting in a rise in packaged and ready-to-eat fruit and nut products. Social media influencers play a crucial role in promoting these healthier options, ultimately reshaping traditional consumption habits and presenting significant opportunities for industry stakeholders to innovate and expand their offerings.

Local special circumstances: In Taiwan, the Fruits & Nuts Market is influenced by the island's unique geographical advantages, including a diverse climate that supports the cultivation of various tropical and subtropical fruits. Culturally, there is a strong emphasis on health and wellness in traditional Taiwanese cuisine, which encourages the consumption of fresh and nutritious foods. Additionally, regulatory support for organic farming practices promotes sustainable sourcing, aligning with consumer preferences for clean-label products. Together, these factors are reshaping market dynamics, fostering innovation, and enhancing product offerings in the sector.

Underlying macroeconomic factors: The Fruits & Nuts Market in Taiwan is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending patterns. Taiwan's robust export-oriented economy allows it to capitalize on international demand for high-quality fruits and nuts, particularly in Asian markets. Favorable fiscal policies, including subsidies for agricultural innovation and research, support local farmers and enhance production efficiency. Additionally, rising disposable incomes and health-conscious consumer behavior drive demand for premium and organic products. Global trends towards sustainable sourcing and environmental responsibility further shape market strategies, encouraging investments in eco-friendly practices and certifications.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.