Fresh Fruits - Pakistan | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$9.21bn in 2024. The market is expected to grow annually by 6.82% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$37.55 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 5.01bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 19.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within The Food market in Pakistan is witnessing minimal growth, influenced by factors such as fluctuating climate conditions, limited distribution networks, and changing consumer preferences for healthier options, impacting overall market dynamics.

Customer preferences: Consumers in Pakistan are increasingly prioritizing health and wellness, driving a notable shift towards organic and locally sourced fresh fruits. This trend is amplified by a growing awareness of nutritional benefits and the impact of pesticides, particularly among younger demographics. Additionally, urbanization and busy lifestyles are prompting a rise in demand for convenient packaging and ready-to-eat fruit options. Social media also plays a pivotal role in influencing preferences, as health-conscious influencers advocate for fresh fruit consumption as part of a balanced diet.

Trends in the market: In Pakistan, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced produce, driven by an increased consumer focus on health and wellness. This trend is particularly pronounced among younger generations who are more aware of nutritional benefits and the dangers of pesticides. Urban lifestyles are further fueling demand for convenient, ready-to-eat fruit options, while social media influencers promote fresh fruit consumption as essential for a balanced diet. These trends are reshaping market dynamics, compelling industry stakeholders to innovate in packaging, sourcing, and marketing strategies to meet evolving consumer preferences.

Local special circumstances: In Pakistan, the Fresh Fruits Market is shaped by unique geographical factors, such as diverse climates and fertile land, which allow for a wide variety of fruits to be cultivated year-round. Cultural traditions emphasize fresh produce in daily diets, leading to strong community ties with local farmers. Additionally, regulatory initiatives aimed at promoting organic farming are gaining traction, enhancing consumer trust in local produce. These elements combine to create a vibrant market environment that prioritizes sustainability and access to fresh, nutritious options, distinguishing it from global counterparts.

Underlying macroeconomic factors: The Fresh Fruits Market in Pakistan is significantly influenced by macroeconomic factors, including economic growth, inflation rates, and trade policies. The country's agricultural sector benefits from government support aimed at boosting production and exports, which in turn enhances market stability. Global economic trends, such as fluctuating commodity prices and changing consumer preferences for healthy foods, also shape local demand. Furthermore, the rise in disposable incomes among consumers fosters a greater willingness to purchase fresh produce, while inflation affects the affordability of fruits, impacting purchasing behavior. These factors collectively create a dynamic environment for the Fresh Fruits Market in Pakistan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.