Fresh Fruits - Guinea | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$732.00m in 2024. The market is expected to grow annually by 9.41% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$50.38 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 175.80m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 11.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Guinea is experiencing subdued growth, influenced by factors such as fluctuating agricultural yields, limited access to modern distribution channels, and changing consumer preferences towards healthier options, all affecting overall market dynamics.

Customer preferences: In Guinea, there is a notable shift in consumer preferences towards fresh fruits, driven by a growing awareness of health and nutrition. Younger demographics, particularly millennials and Gen Z, are increasingly prioritizing organic and locally sourced produce, reflecting a cultural shift towards sustainability and environmental consciousness. Additionally, urbanization is influencing lifestyle changes, with more consumers seeking convenient, ready-to-eat fruit options. This trend is further supported by social media campaigns promoting healthy eating, resulting in a heightened demand for diverse fruit varieties and innovative packaging solutions.

Trends in the market: In Guinea, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced products, particularly among younger consumers who prioritize health and sustainability. Urbanization is fueling a shift towards convenient, ready-to-eat fruit options, driven by busy lifestyles and a desire for nutritious snacks. Social media plays a crucial role in promoting these trends, encouraging greater awareness of healthy eating habits. This growing preference for diverse fruit varieties and innovative packaging presents significant opportunities for industry stakeholders, including farmers, retailers, and marketers, to adapt and capture this evolving market landscape.

Local special circumstances: In Guinea, the Fresh Fruits Market is shaped by the country’s rich biodiversity and favorable climate, which support the cultivation of a wide variety of tropical fruits. Cultural practices that emphasize communal eating and social gatherings further drive demand for fresh produce. Additionally, regulatory frameworks promoting organic farming are gaining traction, encouraging farmers to adopt sustainable practices. These unique local factors create a vibrant market environment, presenting opportunities for innovation in product offerings and distribution channels tailored to consumer preferences and local traditions.

Underlying macroeconomic factors: The Fresh Fruits Market in Guinea is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and global commodity prices. The national economic health, characterized by GDP growth and inflation rates, directly affects consumer purchasing power and demand for fresh produce. Additionally, favorable trade agreements and tariffs can enhance market access for both local farmers and international exporters, stimulating competition and innovation. The increasing global focus on health and nutrition further drives demand for fresh fruits, while local fiscal policies aimed at supporting agriculture and sustainability initiatives create a conducive environment for market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.