Key regions: Japan, Philippines, South Korea, China, Russia
The Berries & Grapes Market within Japan’s Fresh Fruits segment is experiencing negligible growth, influenced by factors such as changing consumer preferences, increased competition from imported fruits, and limited domestic production capacity.
Customer preferences: Consumers in Japan are increasingly opting for organic and locally sourced berries and grapes, reflecting a growing awareness of health and sustainability. This trend is fueled by a demographic shift towards health-conscious millennials and Gen Z, who prioritize natural products over imported options. Additionally, the rise of social media influences purchasing decisions, as visually appealing fruits are shared widely. The demand for premium, artisanal produce is also rising, as consumers seek unique flavors and experiences, driving innovation within the domestic fruit market.
Trends in the market: In Japan, the Berries & Grapes market within the Fresh Fruits sector is experiencing a notable shift towards organic and locally sourced products, driven by a health-conscious consumer base. Millennials and Gen Z are leading this trend, prioritizing natural and sustainable options over imported fruits. The influence of social media is significant, with visually appealing berries and grapes garnering attention and driving sales. This demand for premium and artisanal produce is reshaping the industry, encouraging innovation and quality improvement, and presenting opportunities for local farmers and retailers to capitalize on evolving consumer preferences.
Local special circumstances: In Japan, the Berries & Grapes market within the Fresh Fruits sector is shaped by distinct geographical and cultural factors, notably the country's temperate climate and rich agricultural heritage. The emphasis on seasonal produce aligns with traditional Japanese values, fostering a strong preference for locally grown berries and grapes. Additionally, strict food safety regulations enhance consumer trust in domestic products, while a growing interest in health and wellness propels demand for organic options. These unique elements are driving innovation among local producers, as they adapt to meet the evolving preferences of health-conscious consumers.
Underlying macroeconomic factors: The Berries & Grapes market in Japan's Fresh Fruits sector is influenced by several macroeconomic factors, including the overall health of the national economy, consumer spending trends, and global agricultural shifts. Japan's stable economic environment, characterized by low unemployment rates and moderate inflation, supports discretionary spending on premium produce. Furthermore, trade policies and tariffs impact the importation of berries and grapes, affecting pricing and availability. The rising awareness of health benefits associated with fresh fruits aligns with global trends, driving demand for organic and locally sourced options. Additionally, fluctuations in exchange rates can impact the cost of imported fruits, further shaping market dynamics.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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