Key regions: Japan, Philippines, South Korea, China, Russia
The Berries & Grapes Market within the Fresh Fruits segment of the Fruits & Nuts Market in China is experiencing minimal growth. This stagnation is influenced by factors such as changing consumer preferences, competition from other fruit categories, and seasonal supply challenges.
Customer preferences: Consumers in China are showing a growing preference for organic and sustainably sourced fruits, including berries and grapes, reflecting a heightened awareness of health and environmental issues. This shift is particularly evident among younger demographics, who prioritize clean eating and transparency in food sourcing. Additionally, the rise of social media influencers promoting healthy lifestyles has spurred interest in innovative berry-based products, such as smoothies and snacks, driving demand for convenient, on-the-go options that align with busy lifestyles.
Trends in the market: In China, the Berries & Grapes Market within the Fresh Fruits sector is experiencing a notable shift towards organic and sustainably sourced products, driven by consumer demand for health-conscious options. This trend is particularly pronounced among younger consumers, who are increasingly prioritizing clean eating and transparency in sourcing. The influence of social media is significant, with health influencers promoting berry-based innovations such as smoothies and convenient snacks. As a result, industry stakeholders must adapt by enhancing product offerings and ensuring sustainable practices to capture this growing market segment and meet evolving consumer expectations.
Local special circumstances: In China, the Berries & Grapes Market within the Fresh Fruits sector is shaped by unique geographical and cultural factors. The diverse climate across regions allows for varied berry and grape cultivation, promoting local specialties that appeal to consumers. Additionally, traditional Chinese health beliefs emphasize the nutritional benefits of these fruits, enhancing their popularity. Regulatory support for organic farming further drives the market, as consumers seek certified organic options. This combination of local agricultural conditions, cultural preferences, and supportive regulations fosters a dynamic market environment that is distinct from other global markets.
Underlying macroeconomic factors: The Berries & Grapes Market in China is significantly influenced by macroeconomic factors such as national economic growth, consumer spending patterns, and trade policies. As China's economy continues to expand, rising disposable incomes enable consumers to prioritize premium fresh fruits, including berries and grapes. Additionally, favorable fiscal policies promoting agricultural innovation and sustainability bolster production capabilities. Global economic trends, such as increased focus on health and wellness, further amplify demand for these fruits. Moreover, trade agreements facilitate the import of diverse varieties, enhancing market accessibility and competition, ultimately shaping a robust growth trajectory for the sector.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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