Convenience Food - Senegal

Senegal

Highlights

Revenue in the Convenience Food market amounts to US$508.10m in 2024. The market is expected to grow annually by 4.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$27.88 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 149.10m kg by 2029. The Convenience Food market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 7.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Senegal has shown minimal growth, influenced by factors such as limited access to digital technologies, low health awareness among consumers, and traditional eating habits. This has led to a slower adoption of online food services, impacting the market's growth rate.

Customer preferences: The Convenience Food Market in Senegal is witnessing a growing demand for healthy and organic options, as consumers become increasingly health-conscious. This is especially evident among the younger generation, who are more open to trying new and healthier food options. Convenience and accessibility are also driving the popularity of meal delivery services and ready-to-eat meals, catering to busy lifestyles and urbanization. Furthermore, there is a growing trend of using locally sourced ingredients, reflecting a preference for sustainability and supporting local businesses.

Trends in the market: In Senegal, the Convenience Food Market is experiencing a rise in demand for healthy and convenient food options, driven by a growing health consciousness among consumers. This trend is expected to continue, with an increasing number of consumers seeking out healthier convenience food options. This presents opportunities for industry stakeholders to innovate and offer healthier options, such as plant-based and organic convenience foods. Moreover, the use of technology is also on the rise, with the introduction of food delivery apps and online ordering systems, providing convenience and accessibility to consumers. This trend is expected to have a significant impact on the convenience food market, as it allows for greater reach and efficiency in meeting consumer demands. However, it also presents challenges for traditional brick-and-mortar convenience stores, who may need to adapt and incorporate technology into their business models to remain competitive.

Local special circumstances: In Senegal, the Convenience Food Market is heavily influenced by the country's diverse cultural and religious traditions. This has led to a variety of unique convenience food options, such as halal-certified frozen meals and traditional snacks made from local ingredients. Additionally, Senegal's location on the coast has also influenced the availability of seafood-based convenience foods. These factors, along with the government's push for modernization and urbanization, have contributed to the growth of the Convenience Food Market in Senegal.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Senegal is affected by macroeconomic factors such as the country's economic stability, consumer spending habits, and government policies. As Senegal continues to experience economic growth and stability, consumers have more disposable income to spend on convenience foods. Additionally, government policies aimed at promoting food security and increasing access to affordable food options have also contributed to the growth of the Convenience Food Market. Furthermore, the growing urbanization and busy lifestyles of Senegalese consumers have also led to an increasing demand for convenient and ready-to-eat food options, further driving the growth of the Convenience Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.