Ready-to-Eat Meals - Senegal

Senegal

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$492.90m in 2024. The market is expected to grow annually by 4.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$27.05 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 144.30m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 6.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Senegal is experiencing minimal growth, impacted by factors such as low consumer awareness and limited access to digital technology. Convenience and increasing health consciousness are driving the demand for online food services in The Food market, but growth remains slow.

Customer preferences: As Senegal continues to urbanize and its population becomes more time-strapped, demand for convenient and ready-to-eat meals is on the rise. This trend is further fueled by the growing influence of Western fast food chains and the increasing availability of packaged foods in supermarkets. Additionally, the influx of young, tech-savvy consumers is driving the demand for online food delivery services, highlighting a shift towards digital solutions in The Food market.

Trends in the market: In Senegal, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a rise in demand for healthier options, particularly among urban consumers. This trend is being driven by the increasing health consciousness and busy lifestyles of consumers. As a result, there has been a surge in the availability of healthier and more nutritious ready-to-eat meals in the market. This trend is expected to continue in the coming years, with the potential for further growth as more players enter the market with innovative and healthier offerings. Industry stakeholders, such as food manufacturers and retailers, should take note of this trend and adapt their products and strategies accordingly to cater to the changing preferences of consumers.

Local special circumstances: In Senegal, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is driven by the country's fast-paced urban lifestyle and growing working population. This has led to an increasing demand for convenient and quick meal options, especially among the younger generation. Moreover, Senegal's rich culinary culture and diverse cuisine offerings have also influenced the local Ready-to-Eat Meals Market, with traditional dishes being adapted to the convenience food format. Additionally, the government's efforts to promote food safety and hygiene regulations have further shaped the market dynamics in Senegal.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Senegal is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. As the country continues to experience strong economic growth and political stability, the demand for convenient and accessible food options is expected to increase. Additionally, the government's efforts to improve infrastructure and promote foreign investment in the food industry are creating a positive environment for market growth. However, challenges such as high import tariffs and limited consumer purchasing power may hinder the market's growth potential. Furthermore, the growing trend of urbanization and busy lifestyles is expected to drive the demand for ready-to-eat meals in Senegal, as consumers seek convenient and time-saving food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.