Convenience Food - Pakistan

Pakistan

Highlights

Revenue in the Convenience Food market amounts to US$7.83bn in 2024. The market is expected to grow annually by 7.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$31.95 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.74bn kg by 2029. The Convenience Food market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 10.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food market in Pakistan is seeing minimal growth due to factors such as low disposable income, traditional eating habits, and limited availability of ready-to-eat meals and soups. However, with increasing urbanization and changing lifestyles, the market is expected to experience growth in the coming years.

Customer preferences: With the increase in urbanization and changing lifestyles, there has been a growing demand for convenience food in Pakistan. This trend is fueled by the rise in dual-income households and the need for quick and easy meal options. Moreover, there has been a shift towards healthier convenience food options, as consumers become more health-conscious and seek out nutritious and convenient food choices. The growing influence of Western culture and the adoption of a fast-paced lifestyle have also contributed to the popularity of convenience food in Pakistan.

Trends in the market: In Pakistan, the Convenience Food Market within The Food market is experiencing a surge in demand for ready-to-eat meals, as busy lifestyles and urbanization drive the need for quick and convenient food options. Additionally, there is a growing trend of incorporating healthy and nutritious ingredients in these convenient foods, catering to health-conscious consumers. This trend is expected to continue and expand in the coming years, presenting opportunities for industry stakeholders to tap into this market and diversify their product offerings. However, it also poses a challenge for traditional food producers to adapt to changing consumer preferences and stay competitive in the market.

Local special circumstances: In Pakistan, the Convenience Food Market is heavily influenced by the country's growing urban population and the increasing demand for convenient and affordable food options. The market is also impacted by cultural preferences, with a strong emphasis on traditional flavors and dishes. Additionally, the regulatory landscape plays a significant role, with strict Halal certification requirements and government initiatives promoting local food production and consumption. These unique factors shape consumer behavior and drive market trends, making the Convenience Food Market in Pakistan distinct from other markets.

Underlying macroeconomic factors: The Convenience Food Market in Pakistan is affected by various macroeconomic factors that shape the overall performance of The Food market. These include global economic trends such as changes in consumer preferences and spending habits, as well as national economic health and fiscal policies that impact the purchasing power of consumers. Furthermore, the stability of the Pakistani economy and its trade relations with other countries also play a role in the growth of the Convenience Food Market. Investment in infrastructure and technological advancements in the food industry can also influence the market by improving efficiency, production, and distribution. Moreover, factors such as population growth and demographics, urbanization, and lifestyle changes also impact the demand for convenience food products in Pakistan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.