Bread & Cereal Products - Southern Asia

Revenue in the Bread & Bakery Products market amounts to US$249.70bn in 2024. The market is expected to grow annually by 7.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$130.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 318.00bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 140.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Southern Asia, specifically the Bread & Cereal Products Market, has seen modest growth due to factors such as increasing consumer health awareness and convenience of online services. Subdued growth may be attributed to competition from other staple foods and potential challenges in supply chain infrastructure.

Customer preferences: As health and wellness continue to be major concerns for consumers in Southern Asia, there has been a growing demand for healthier and more nutritious options in the Bread & Cereal Products Market. This has led to a surge in the popularity of ancient grains and plant-based alternatives, as well as organic and gluten-free options. Additionally, with the rise of social media and the increasing influence of Western food trends, there has been a shift towards more diverse and globally-inspired cereal and bread products.

Trends in the market: In Southern Asia, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and gluten-free options. This trend is driven by the growing health-consciousness among consumers and the increasing prevalence of food allergies. As a result, manufacturers are innovating and expanding their product lines to cater to these preferences. Additionally, there is a shift towards online purchasing and delivery of these products, providing convenience for consumers and opening up new distribution channels. This trend is likely to continue, presenting opportunities for industry stakeholders to capitalize on the growing demand for healthier and more diverse bread and cereal options in the region.

Local special circumstances: In Southern Asia, the Bread & Cereal Products Market is heavily influenced by the region's diverse culinary traditions and preferences. Local grains and cereals, such as rice and wheat, are staples in the diet and therefore, hold a prominent position in the market. Furthermore, dietary restrictions due to religious and cultural beliefs also impact the demand for certain types of bread and cereal products. For example, the high demand for Halal-certified products in predominantly Muslim countries like Indonesia and Malaysia has led to the introduction of a wide range of Halal bread and cereal options. Additionally, government regulations on food fortification and labeling have also shaped the market, with a focus on providing healthier and more nutritious options to consumers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Southern Asia is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for bread and cereal products, as consumers have higher purchasing power. Additionally, the rise in health consciousness and changing dietary habits in the region have also influenced the market, with consumers seeking healthier and more nutritious options. This has led to increased investments in research and development, as well as product innovation, to cater to these changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.