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  4. Bread & Cereal Products

Rice - Niger

Niger
  • Revenue in the Rice market amounts to US$25.59m in 2024. The market is expected to grow annually by 7.25% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$150bn in 2024).
  • In relation to total population figures, per person revenues of US$0.91 are generated in 2024.
  • In the Rice market, volume is expected to amount to 32.03m kg by 2029. The Rice market is expected to show a volume growth of 5.6% in 2025.0.
  • The average volume per person in the Rice market is expected to amount to 0.9kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • White Rice
  • Brown Rice
  • Basmati Rice
  • Jasmine Rice
  • Arborio Rice
  • Parboiled Rice
  • Quick-Cooking Rice

Out-Of-Scope

  • Rice-based ready-to-eat meals
  • Puffed rice
  • Coucous
  • Bulgur
  • Rice noodles
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Rice Market in Niger is experiencing minimal growth, impacted by factors such as low consumer awareness and limited access to digital technologies. These challenges hinder the market's growth rate within the Bread & Cereal Products Market in The Food market.

Customer preferences:
Consumers in Niger are increasingly opting for healthier and more diverse diets, including a greater focus on rice consumption. This shift is driven by cultural preferences for rice as a staple food, as well as growing awareness of the health benefits of whole grains. Additionally, as Niger experiences rapid urbanization and a rise in disposable income, there is a growing demand for convenience and ready-to-eat rice products. This trend is expected to continue as urbanization and economic growth continue to shape consumer preferences in the country.

Trends in the market:
In Niger, there has been a significant increase in the consumption of rice, with the country being one of the largest importers of rice in West Africa. This trend is expected to continue due to the growing population and changing dietary habits. In the global rice market, there is a shift towards organic and sustainable rice production methods, driven by consumer demand for healthier and environmentally friendly options. This trend has implications for industry stakeholders, as they may need to adapt their production and marketing strategies to meet this demand. Additionally, with the increasing popularity of rice-based products, there is potential for new market opportunities and partnerships in the bread and cereal products market.

Local special circumstances:
In Niger, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and climate. Being a landlocked country, Niger relies heavily on imports for its rice supply, making it vulnerable to fluctuations in international prices. Additionally, the country's arid climate poses challenges for rice production, resulting in a heavy reliance on imports. Furthermore, Niger's cultural preference for rice as a staple food also drives demand in the market. The government's efforts to promote domestic rice production through subsidies and incentives also play a significant role in shaping the dynamics of the market.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as global trade policies, government interventions, and consumer demand. As a staple food in Niger, the national economic health and fiscal policies play a significant role in determining the market performance of rice. Moreover, global economic trends and currency fluctuations also have a substantial impact on the cost of production and prices of rice, ultimately affecting the purchasing power of consumers. Additionally, with the growing population and increasing urbanization in Niger, the demand for rice is expected to continue to rise, driving market growth in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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