Rice - Eastern Asia | Statista Market Forecast

Revenue in the Rice market amounts to US$185.00bn in 2024. The market is expected to grow annually by 7.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$113.20 are generated in 2024.
In the Rice market, volume is expected to amount to 109.00bn kg by 2029. The Rice market is expected to show a volume growth of 6.4% in 2025.0.
The average volume per person in the Rice market is expected to amount to 51.6kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Eastern Asia is experiencing minimal growth due to factors such as low consumer awareness and traditional preferences for purchasing rice in physical stores. Despite this, the convenience of online rice shopping is slowly driving the market's growth.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for gluten-free and organic rice products in the Bread & Cereal Products Market within The Food market. This trend is largely driven by the increasing prevalence of gluten intolerance and the desire for cleaner, pesticide-free food options. Additionally, the rise of plant-based diets and the growing awareness of the environmental impact of food production have also contributed to the popularity of rice as a staple grain choice.

Trends in the market: In Eastern Asia, the Rice Market within the Bread & Cereal Products Market is experiencing a surge in demand for organic and gluten-free rice options. This trend is driven by a growing health consciousness among consumers, as well as an increasing focus on sustainability and ethical sourcing. Moreover, there is a rise in innovative rice products such as rice-based snacks and ready-to-eat meals. These trends are expected to continue on an upward trajectory, presenting opportunities for industry stakeholders to tap into new markets and diversify their product offerings. However, it may also pose challenges in terms of supply chain management and meeting consumer expectations for quality and authenticity.

Local special circumstances: In Eastern Asia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural traditions and preferences. Rice is a staple food in many Eastern Asian countries, and the demand for high-quality rice continues to grow. Additionally, government regulations and policies, such as import tariffs and subsidies, play a significant role in shaping the market. In Japan, for example, strict regulations on rice imports have created a highly competitive market for local producers. In China, the government's push for food self-sufficiency has also influenced the rice market, with a focus on increasing production and promoting domestic consumption. These unique factors make the Eastern Asian rice market distinct from other regions and have a significant impact on market trends and dynamics.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Eastern Asia is greatly impacted by macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with a strong economy and stable fiscal policies are experiencing higher growth in the rice market compared to those with economic challenges and unstable policies. Moreover, the increasing demand for rice in Eastern Asia can also be attributed to the growing population and rising income levels, which have led to a shift in dietary preferences towards healthier and more affordable food options. Additionally, government initiatives and investments in agricultural infrastructure and technology have also played a significant role in boosting the rice market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.