Pasta - Taiwan | Statista Market Forecast

Pasta - Taiwan

Taiwan

Highlights

Revenue in the Pasta market amounts to US$1.09bn in 2024. The market is expected to grow annually by 3.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$45.33 are generated in 2024.
In the Pasta market, volume is expected to amount to 550.40m kg by 2029. The Pasta market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 19.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Taiwan is seeing minimal growth, influenced by factors like consumer preferences for traditional food and lack of innovation. Despite being part of the Bread & Cereal Products Market in The Food market, it is struggling to keep up with the digitalization trend and consumer health awareness. Online services have not been widely adopted, hindering the market's potential for growth.

Customer preferences: In the Pasta Market of the Bread & Cereal Products Market within The Food market, consumers are increasingly opting for healthier and more diverse pasta options. This can be attributed to a growing emphasis on health and wellness, as well as the influence of global food trends. Additionally, the rise of plant-based diets and the growing awareness of sustainability have also led to an increase in demand for alternative, non-wheat pastas made from ingredients like lentils, chickpeas, and quinoa.

Trends in the market: In Taiwan, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier, whole grain options. This trend is driven by the increasing health consciousness among consumers, as well as government initiatives promoting healthier eating habits. As a result, manufacturers are introducing innovative products, such as gluten-free and low-carb options, to cater to this growing demand. Additionally, there is a rise in online sales of pasta, as more consumers are turning to e-commerce for their grocery needs. This trend is expected to continue, with the potential for further growth in the online market for pasta in Taiwan.

Local special circumstances: In Taiwan, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by the country's rich culinary culture and strong emphasis on traditional cooking methods. Local ingredients such as sesame oil and soy sauce are commonly used in pasta dishes, giving them a unique flavor. Additionally, strict regulations on food safety and labeling have led to a high level of consumer trust in locally produced pastas, creating a strong demand for domestic brands.

Underlying macroeconomic factors: The performance of the Pasta Market within the Bread & Cereal Products Market in Taiwan is largely influenced by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. With a stable and growing economy, Taiwan has a strong consumer base that is increasingly health-conscious and seeking convenient meal options, leading to a growing demand for pasta products. Additionally, government initiatives to promote a healthy diet and the rising popularity of Western cuisine are also contributing to the growth of the pasta market in Taiwan. However, the market is also affected by external factors such as global trade tensions and fluctuations in commodity prices, which can impact the cost and availability of key ingredients for pasta production.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.