Other Cereal Products - Eastern Asia

Revenue in the Other Cereal Products market amounts to US$17.56bn in 2024. The market is expected to grow annually by 5.16% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$10.74 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 4.31bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 2.3kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products market in Eastern Asia is slowly growing, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market continues to see minimal growth due to increasing demand for convenient and healthy breakfast options.

Customer preferences: As consumers in Eastern Asia continue to embrace convenience and health-conscious lifestyles, there has been a growing demand for alternative cereal products such as quinoa, chia seeds, and amaranth. These products are perceived as healthier and more nutritious alternatives to traditional grains, and are often incorporated into breakfast cereals, granolas, and energy bars. This trend is also reflected in the increasing popularity of plant-based diets and the rise of vegetarian and vegan populations in the region.

Trends in the market: In Eastern Asia, there is a growing trend of incorporating traditional cereals such as rice, barley, and millet into various bread and cereal products. This is due to a rising awareness of the health benefits of these grains, as well as a desire for more diverse and unique food options. As a result, there has been an increase in demand for products such as rice bread, barley crackers, and millet cereal. This trend is expected to continue, driven by changing consumer preferences and a growing focus on health and wellness. Industry stakeholders should take note of this trend and consider incorporating traditional cereals into their product offerings to appeal to this market segment. Additionally, there may be opportunities for partnerships with local farmers and suppliers to source these traditional grains and support sustainable and ethical sourcing practices.

Local special circumstances: In Eastern Asia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by unique cultural factors. For example, in Japan, there is a strong tradition of consuming rice-based products, leading to a smaller market for other cereal products. In China, there is a growing demand for healthier breakfast options, driving the market for cereal-based products. Additionally, government regulations on food safety and labeling play a significant role in shaping consumer preferences and market dynamics.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is also impacted by macroeconomic factors in Eastern Asia. With the rising global demand for healthy and convenient food options, countries in this region are experiencing increased investment in the food industry. Additionally, favorable government policies and initiatives to promote the consumption of whole grain and plant-based products are driving the growth of the Other Cereal Products Market. Moreover, the growing middle-class population, increasing disposable income, and changing consumer preferences towards healthier food options are also contributing to the market growth in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.