Bread & Cereal Products - Madagascar

Revenue in the Bread & Bakery Products market amounts to US$1.05bn in 2024. The market is expected to grow annually by 7.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$33.87 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 783.50m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 23.1kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Madagascar has been experiencing minimal growth, attributed to factors such as low consumer awareness, limited availability of online services, and traditional food habits. The sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products contribute to the overall market's slow growth rate. However, the increasing adoption of digital technologies and rising health awareness among consumers could potentially drive growth in the future.

Customer preferences: As consumers in Madagascar become more health-conscious, there has been a noticeable shift towards healthier bread and cereal options. This trend is driven by a growing awareness of the importance of nutrition and a desire for more natural and sustainable food choices. Additionally, with the rise of digital technology, there has been an increase in online grocery shopping and food delivery services, making it easier for consumers to access a wider range of bread and cereal products.

Trends in the market: In Madagascar, there is a growing demand for healthier and more diverse bread and cereal options, driven by increasing health consciousness and changing dietary preferences. This has led to a rise in the production and consumption of whole grain and gluten-free products. In addition, there is a trend towards incorporating local ingredients and traditional grains into bread and cereal products. These trends offer significant opportunities for industry stakeholders to tap into new markets and cater to evolving consumer preferences. However, they also pose challenges in terms of sourcing and production processes, as well as pricing strategies to remain competitive in a rapidly changing market.

Local special circumstances: In Madagascar, the Bread & Cereal Products Market is heavily influenced by the country's agricultural production and traditional cuisine. The market is dominated by locally grown crops such as rice, maize, and cassava, which are staples in the Malagasy diet. This creates a unique market dynamic, with a focus on locally sourced and produced cereals and breads. Additionally, the country's diverse cultural influences, including French and Indian, have led to a variety of bread and cereal products that cater to different tastes and preferences. Furthermore, government regulations aimed at promoting local food production and reducing imports have also played a role in shaping the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Madagascar is influenced by macroeconomic factors such as economic stability, government policies, and consumer spending. The country's stable economic growth and favorable investment climate have attracted foreign investors to The Food market, leading to increased competition and innovation. Additionally, the growing population and rising disposable income have resulted in a higher demand for convenient and affordable food products, driving the growth of the Bread & Cereal Products Market. However, challenges such as high import tariffs and limited infrastructure continue to impact the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.