Breakfast Cereals - Eastern Asia

Eastern Asia

Highlights

Revenue in the Breakfast Cereals market amounts to US$9.43bn in 2024. The market is expected to grow annually by 6.96% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$5.77 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.46bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Eastern Asia has seen minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to experience a steady growth rate in the coming years with increasing demand for healthy breakfast options.

Customer preferences: As consumers in Eastern Asia become more health-conscious, there is a growing demand for breakfast cereals that offer nutritional benefits and cater to specific dietary needs. This trend is driven by the rise in chronic health conditions, such as obesity and diabetes, and the desire for convenient and healthy food options. As a result, there has been an increase in the availability of gluten-free, high-fiber, and fortified cereals in the market. Additionally, the use of digital platforms to track and manage dietary habits is gaining traction in this region, reflecting the increasing importance of technology in promoting healthy lifestyles.

Trends in the market: In Eastern Asia, the Breakfast Cereals market has seen a shift towards healthier, more natural options in response to increasing health consciousness among consumers. This trend is expected to continue, with a focus on plant-based and organic ingredients. This is significant for industry stakeholders as it presents opportunities for innovation and partnerships with local suppliers. Additionally, there is a rising demand for convenient, on-the-go breakfast options, leading to the development of single-serve and portable cereal products. This trend is expected to drive growth in the market and create opportunities for expansion into convenience stores and e-commerce platforms.

Local special circumstances: In Eastern Asia, the Breakfast Cereals Market is heavily influenced by cultural factors such as the preference for traditional breakfast options, which often include rice or noodles. This has led to a slower adoption of Western-style breakfast cereals in the region. Additionally, government regulations on food imports and advertising also play a role in shaping the market. For example, in China, strict regulations on food labeling and advertising have contributed to the dominance of local breakfast cereal brands. In Japan, where breakfast cereals are considered a luxury item, there is a growing trend towards premium and healthier options, driven by an increasingly health-conscious population.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Eastern Asia is greatly impacted by macroeconomic factors such as economic growth, government policies, and changing consumer preferences. As the region experiences rapid economic growth, there is a growing demand for convenience foods, including breakfast cereals. Furthermore, favorable government policies and investments in the food industry have led to the development of new and innovative breakfast cereal products to cater to the diverse tastes of consumers. Additionally, the increasing health consciousness among consumers has led to a shift towards healthier breakfast cereal options, driving market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.