Bread - Eastern Asia

Eastern Asia

Highlights

Revenue in the Bread market amounts to US$112.40bn in 2024. The market is expected to grow annually by 6.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$68.75 are generated in 2024.
In the Bread market, volume is expected to amount to 27.56bn kg by 2029. The Bread market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Bread market is expected to amount to 14.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Eastern Asia is experiencing minimal growth due to various factors such as changing consumer preferences, increasing competition, and fluctuations in raw material prices. Despite the convenience of online services, this market is facing challenges in maintaining steady growth.

Customer preferences: Consumers in Eastern Asia are increasingly seeking healthy and convenient options in the Bread Market of the Bread & Cereal Products Market. This has led to the rise in demand for whole grain and gluten-free breads, as well as artisanal and organic options. Additionally, there has been a growing interest in incorporating traditional Asian ingredients, such as rice flour and red bean paste, into bread recipes. These changes reflect a shift towards healthier and more diverse dietary choices in the region.

Trends in the market: In Eastern Asia, there is a growing demand for artisanal bread and healthier options in the Bread Market of the Bread & Cereal Products Market within The Food market. This is driven by a shift towards more Westernized diets and a focus on health and wellness. Additionally, there is a trend towards convenience and on-the-go options, leading to an increase in the availability of pre-packaged and single-serve bread products. This trajectory is significant as it presents opportunities for industry stakeholders to tap into a new market segment and adapt their product offerings accordingly. However, it also poses challenges in terms of maintaining authenticity and quality while meeting consumer demands. As such, companies may need to invest in innovative technologies and ingredients to stay competitive in this evolving market.

Local special circumstances: In Eastern Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural preferences and dietary habits. For example, in Japan, bread is often seen as a Western import and is not as popular as traditional rice-based products. However, in China, there is a growing demand for bread due to the increasing influence of Western cuisine and a rising middle class seeking convenient and on-the-go food options. Additionally, regulations surrounding food safety and labeling play a significant role in shaping the market in this region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Eastern Asia is greatly influenced by macroeconomic factors. With the increasing globalization and trade liberalization, the region has experienced a rise in disposable incomes and consumer spending. This has led to a growing demand for convenience foods like bread and cereals. Moreover, favorable government policies and investments in the food industry have also contributed to the growth of the market. The rising urbanization and changing lifestyles have also resulted in a shift towards packaged and processed food products, further driving the growth of the Bread Market in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.