Bread & Cereal Products - Africa | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$134.50bn in 2024. The market is expected to grow annually by 10.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$103.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 59.02bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 38.6kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Africa, specifically the Bread & Cereal Products Market, has been experiencing subdued growth due to various factors such as changing consumer preferences, increasing competition, and limited access to technology. Despite the convenience offered by online services and rising health awareness, the market's growth rate has been impacted by challenges in supply chain and distribution, as well as the high cost of production. However, with the growing demand for healthier options and advancements in technology, the market is expected to gradually pick up pace in the coming years.

Customer preferences: As more consumers in Africa become health-conscious, there has been a growing demand for healthier and more nutritious alternatives in the Bread & Cereal Products Market within The Food market. This has led to an increase in the production of gluten-free, organic, and plant-based options, catering to different dietary needs and preferences. Additionally, there has been a rise in the popularity of traditional African grains, such as sorghum and millet, as consumers seek to reconnect with their cultural roots and incorporate local ingredients into their diets.

Trends in the market: In Africa, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options, driven by consumer demand and government initiatives. This includes a rise in the production and consumption of whole grain and gluten-free products, as well as the use of locally-sourced ingredients. Additionally, there is an increasing focus on reducing food waste and promoting eco-friendly packaging solutions. These trends are significant as they reflect a growing awareness of health and environmental issues among consumers. Industry stakeholders must adapt to these changes to remain competitive and meet consumer demands.

Local special circumstances: In Africa, the Bread & Cereal Products Market within The Food market is heavily influenced by local farming practices and agricultural policies. Countries with a strong focus on small-scale agriculture, such as Kenya and Ethiopia, tend to have a higher demand for locally-sourced grains and cereals. In South Africa, the market is shaped by the country's diverse cultural influences, with traditional breads like pap and breadfruit being popular among certain communities. Additionally, government regulations on food imports and exports can impact the availability and pricing of bread and cereal products, further shaping the market in unique ways.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Africa is heavily impacted by macroeconomic factors such as economic growth, inflation rates, and consumer spending. The overall economic health of a country can greatly influence the demand for bread and cereal products, as consumers may be more inclined to purchase these essential goods during times of economic stability. Additionally, fiscal policies, such as import tariffs and subsidies, can also significantly impact the cost and availability of bread and cereal products in the market. Furthermore, global economic trends, such as trade agreements and fluctuations in currency exchange rates, can also have a significant impact on the performance of the market in Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.