Baby Food - Taiwan | Statista Market Forecast

Revenue in the Baby Food market amounts to US$552.80m in 2024. The market is expected to grow annually by 3.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$23.08 are generated in 2024.
In the Baby Food market, volume is expected to amount to 34.34m kg by 2029. The Baby Food market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Taiwan has been experiencing negligible growth due to factors such as declining birth rates, increasing competition from homemade baby food, and government regulations on marketing and labeling. Despite this, the market continues to see growth in certain sub-markets, driven by the demand for convenient and nutritious options for busy parents.

Customer preferences: As more Taiwanese parents are becoming aware of the importance of a well-balanced and nutritious diet for their babies, there has been a growing demand for organic and natural baby food options in the market. This trend is driven by cultural values placed on healthy eating and a growing concern for food safety. Additionally, with the increasing number of working mothers, there is a rising demand for convenient and ready-to-eat baby food options that cater to their busy lifestyles. This shift towards convenient and healthy baby food options is also influenced by the evolving lifestyles and preferences of millennial parents.

Trends in the market: In Taiwan, the Baby Food Market is seeing a shift towards organic and natural options, driven by increasing health consciousness among parents. This trend is expected to continue, with a focus on clean labels and transparency in ingredients and sourcing. Additionally, there is a growing demand for convenience and portability, leading to the rise of on-the-go packaging and pouches. These trends have significant implications for industry stakeholders, as they must adapt their products and marketing strategies to cater to these changing consumer preferences. Moreover, with the rise of e-commerce and digital platforms, companies are also investing in online distribution channels to reach a wider customer base and stay competitive in the market.

Local special circumstances: In Taiwan, the Baby Food Market is heavily influenced by the country's high emphasis on food safety and quality. This has led to strict regulations and standards for baby food products, as well as a preference for organic and non-genetically modified options. Additionally, the country's aging population has resulted in a growing demand for specialized baby food products for elderly care, creating a unique segment within the market. Furthermore, the popularity of e-commerce and online shopping in Taiwan has also impacted the Baby Food Market, with consumers opting for convenient and time-saving options for purchasing baby food products.

Underlying macroeconomic factors: The Baby Food Market in Taiwan is heavily impacted by macroeconomic factors such as consumer spending power, government regulations, and economic stability. The rising disposable income of the Taiwanese population has led to an increase in demand for premium, organic baby food products. Additionally, government initiatives promoting healthy eating habits and strict regulations on food safety have also influenced the market. With a stable economy and favorable investment climate, Taiwan offers a conducive environment for growth in the Baby Food Market. However, the country's low birth rate and aging population pose challenges for the market, as it may lead to a decline in demand for baby food products in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.