Baby Food - Malawi | Statista Market Forecast

Revenue in the Baby Food market amounts to US$20.91m in 2024. The market is expected to grow annually by 5.16% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$0.97 are generated in 2024.
In the Baby Food market, volume is expected to amount to 2.18m kg by 2029. The Baby Food market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Malawi is experiencing negligible growth due to various factors such as lack of access to technology, low health awareness among consumers, and limited availability of online services. This is impacting the overall market's growth rate, as seen in the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others. However, efforts are being made to improve these factors and drive the market's growth in the future.

Customer preferences: With a growing middle class and increased awareness about nutrition and health, Malawian parents are increasingly opting for locally sourced, organic baby food products. This trend is driven by cultural preferences for natural and traditional food, as well as concerns about the quality and safety of imported products. Additionally, the rise of working mothers has led to a demand for convenient and nutritious options, leading to a surge in ready-to-eat and on-the-go baby food choices.

Trends in the market: In Malawi, the Baby Food Market within The Food market is experiencing a rise in demand for organic and locally sourced baby food products. This trend is driven by a growing awareness among parents about the importance of nutrition for their children's development. As a result, industry stakeholders are investing in sustainable sourcing and production methods to meet this demand. This trend is expected to continue in the coming years, with potential implications for the market's competitive landscape and consumer preferences.

Local special circumstances: In Malawi, the Baby Food Market faces unique challenges due to the country's high poverty rate and limited access to healthcare facilities. This has led to a growing demand for affordable and nutritious baby food options. Additionally, cultural beliefs and practices surrounding infant feeding can also impact market dynamics. For instance, the preference for traditional, homemade baby food may limit the growth of commercial baby food products. Moreover, strict government regulations on food safety and labeling also play a crucial role in shaping the market landscape.

Underlying macroeconomic factors: The Baby Food Market in Malawi is significantly impacted by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. The market growth is heavily influenced by the fiscal policies of the government, including taxation and subsidies, which can either stimulate or hinder market performance. Additionally, global economic trends, such as changes in consumer spending and trade policies, can have a significant impact on the demand for baby food products in Malawi. Furthermore, the country's economic stability and investment in healthcare infrastructure also play a crucial role in the growth of the Baby Food Market, as they determine the accessibility and affordability of these products for consumers. Overall, a stable economy and favorable government policies are essential for the growth of the Baby Food Market in Malawi.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.