Baby Milk & Infant Formula - Iran

Revenue in the Baby Milk & Infant Formula market amounts to US$600.80m in 2024. The market is expected to grow annually by 3.43% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.69 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 20.46m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Iran has been experiencing slow growth, influenced by factors such as declining birth rates and increasing breastfeeding rates. Despite the convenience offered by online sales, the market is facing challenges in product safety and pricing regulations.

Customer preferences: One notable trend in the Baby Milk & Infant Formula Market of the Baby Food Market in Iran is the growing preference for organic and natural products. This is driven by a cultural emphasis on traditional and natural remedies, as well as increasing awareness about the potential health benefits of organic foods. Additionally, as more women enter the workforce, there is a rising demand for convenient and time-saving options, leading to a shift towards ready-to-use and on-the-go products in the baby food market.

Trends in the market: In Iran, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a surge in demand for organic and natural products. This trend is in line with the global shift towards healthier and more sustainable food options. As more parents become health-conscious, they are willing to pay a premium for these products. This presents an opportunity for industry players to tap into this growing market and diversify their offerings. However, stricter regulations and rising production costs may pose challenges for smaller players in the market. Overall, this trend is significant as it reflects a changing consumer mindset and has the potential to drive growth and innovation in the industry.

Local special circumstances: In Iran, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily regulated by the government, with strict guidelines and quality control measures in place. This is due to the country's historical issues with product safety and quality. Additionally, cultural norms and traditions play a significant role in infant feeding practices, leading to a preference for locally produced and traditional foods. These factors contribute to a unique market dynamic, where domestic brands and products have a strong foothold and face less competition from international players.

Underlying macroeconomic factors: The performance of the Baby Milk & Infant Formula Market in Iran is significantly impacted by macroeconomic factors such as economic growth, consumer purchasing power, and inflation rates. As the country continues to recover from economic sanctions and political instability, the overall economic health has improved, leading to increased consumer spending on essential products like baby food. However, inflation rates remain high, which can affect the affordability of premium baby formula products. Additionally, government policies and regulations, such as import tariffs and subsidies, also play a crucial role in shaping the market landscape for baby food products in Iran.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.