Food - Iran

Iran

Revenue in the Food market amounts to US$61.58bn in 2024. The market is expected to grow annually by 8.97% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of US$9.81bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$685.60 are generated in 2024.
In the Food market, 3.8% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 9.33bn kg by 2029. The Food market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Food market is expected to amount to 93.41kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

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Analyst Opinion

The Food market in Iran has seen modest growth due to factors such as the increasing demand for convenience and processed food, as well as the rising awareness of health and nutrition among consumers. However, challenges such as limited access to technology and infrastructure, as well as strict regulations and cultural preferences, have hindered the market's growth rate. Despite these barriers, the market is expected to continue growing as more consumers seek out convenient and diverse food options.

Customer preferences: As the younger generation becomes more health-conscious, there has been a noticeable increase in demand for organic and locally sourced food products in the Iranian food market. This shift towards healthier and more sustainable food options is driven by a desire for transparency and authenticity in the production process. Additionally, the rise of social media has allowed for greater exposure to global food trends, leading to an increased demand for international cuisine and fusion dishes among Iranian consumers.

Trends in the market: In Iran, The Food market industry is experiencing a shift towards online food delivery services, with a growing number of consumers opting for convenience and safety amid the COVID-19 pandemic. This trend is expected to continue, with major players investing in technology and expanding their delivery networks. Additionally, there is a rising demand for healthier and more sustainable food options, leading to a surge in organic and plant-based products. These trends present opportunities for industry stakeholders to innovate and adapt to changing consumer preferences. However, it also poses challenges in terms of competition and supply chain management.

Local special circumstances: In Iran, The Food market is heavily influenced by the country's unique geographical and cultural factors. Due to the country's strict regulations on imported goods, the market is mainly dominated by local producers and suppliers. Additionally, Iran's rich culinary history and diverse ethnic population contribute to a wide variety of food choices in the market. Traditional dishes and ingredients, such as saffron and pomegranate, are highly sought after by both locals and tourists. The country's political climate and economic sanctions also play a significant role in shaping The Food market, as they impact the availability and affordability of certain food products.

Underlying macroeconomic factors: The Food market in Iran is heavily influenced by macroeconomic factors such as economic sanctions, inflation, and currency fluctuations. The country's economy has been struggling due to these factors, leading to high food prices and limited availability of certain products. Additionally, the government's fiscal policies, such as import restrictions and subsidies, have a significant impact on the market. These factors create challenges for both consumers and food businesses, leading to changes in consumer behavior and market dynamics. As the country's economy stabilizes and policies are reformed, there is potential for growth in The Food market, driven by increased consumer purchasing power and a more favorable business environment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.