Meat - Iran | Statista Market Forecast

Revenue in the Meat market amounts to US$9.17bn in 2024. The market is expected to grow annually by 9.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$102.10 are generated in 2024.
In the Meat market, volume is expected to amount to 623.90m kg by 2029. The Meat market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Meat market is expected to amount to 6.1kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Iran has witnessed slow growth due to factors such as fluctuating consumer demand, rising competition from alternative protein sources, and regulatory challenges. Despite this, the Fresh Meat segment has shown promising growth due to increasing health consciousness and growing demand for premium quality meat. The Processed Meat and Meat Substitutes sub-markets have also seen moderate growth, driven by convenience and changing dietary preferences. However, overall market growth remains limited due to economic uncertainties and supply chain disruptions.

Customer preferences: With the growing health consciousness and concern for ethical eating, there has been a noticeable increase in demand for plant-based meat alternatives in the Iranian market. As more consumers adopt vegetarian and vegan diets, there is also a growing interest in meat substitutes that mimic the taste and texture of traditional meat products. This trend is further fueled by the rise of flexitarianism, where individuals reduce their meat consumption for health and environmental reasons. Additionally, the convenience of ready-to-eat plant-based meat products is appealing to busy urban consumers looking for quick and healthy meal options.

Trends in the market: In Iran, the Meat Market within The Food market is experiencing a shift towards organic and locally sourced meat products, driven by growing concerns over food safety and animal welfare. This trend is expected to continue as consumers become more health-conscious and demand transparency in the food supply chain. Additionally, there is a rise in online meat delivery services, providing convenience for busy urban consumers. This trend has significant implications for industry stakeholders, who must adapt to changing consumer preferences and invest in sustainable and ethical practices to remain competitive in the market.

Local special circumstances: In Iran, the Meat Market within The Food market is heavily influenced by cultural and religious factors. The majority of the population follows Islamic dietary laws, which prohibit the consumption of pork. This has led to a strong demand for halal meat products, creating opportunities for local producers to cater to this niche market. Additionally, the country's geographical location and trade sanctions have limited imports, making it a largely self-sufficient market. The recent influx of Western fast food chains has also brought about a shift in consumer preferences, leading to a rise in demand for processed and convenience meat products.

Underlying macroeconomic factors: The Meat Market within The Food market in Iran is impacted by various macroeconomic factors such as the country's economic growth, government policies, and global economic trends. The recent economic sanctions on Iran have resulted in an increase in meat prices, affecting the demand for meat products in the country. Additionally, the rising inflation and overall economic instability have also had a negative impact on the purchasing power of consumers, leading to a decline in meat consumption. Furthermore, the lack of foreign investment and limited access to advanced technologies have hindered the growth of the meat market in Iran. Despite these challenges, the growing population and changing dietary preferences present opportunities for the meat market in Iran to expand in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.