Breakfast Cereals - Iran

Iran

Highlights

Revenue in the Breakfast Cereals market amounts to US$336.60m in 2024. The market is expected to grow annually by 7.32% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$3.75 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 41.41m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Iran is experiencing minimal growth, influenced by factors such as low consumer health awareness and limited access to online services. Despite this, the market is expected to see steady growth due to increasing adoption of digital technologies in the Bread & Cereal Products Market within The Food market in Iran.

Customer preferences: As health and wellness continue to gain importance in Iranian culture, consumers are increasingly turning to convenience and convenience-driven solutions in the Breakfast Cereals Market. This has led to a rise in demand for ready-to-eat and on-the-go breakfast options, such as granola bars and single-serve cereal cups. Additionally, with a growing focus on healthy eating, there is a shift towards cereal products with natural and organic ingredients, as well as those that cater to specific dietary needs, such as gluten-free and vegan options. This trend is further fueled by the rising health consciousness among younger demographics who are actively seeking healthier breakfast choices.

Trends in the market: In Iran, the Breakfast Cereals market is experiencing a shift towards healthier options, such as whole grain and low-sugar cereals, as consumers become more health-conscious. This trend is expected to continue, driven by rising awareness of the importance of a balanced breakfast and the growing availability of these products in the market. Additionally, the increasing demand for convenience and on-the-go breakfast options is contributing to the growth of the Breakfast Cereals market in Iran. This presents opportunities for industry stakeholders to innovate and cater to the evolving preferences of consumers. However, it also poses challenges, as the market becomes more competitive and companies strive to differentiate their products in a crowded market.

Local special circumstances: In Iran, the Breakfast Cereals market is influenced by cultural preferences for traditional breakfast options such as flatbread and cheese, as well as government regulations on imported cereals. This has led to a limited market for breakfast cereals, but there is potential for growth with increasing urbanization and Western influences. Additionally, the country's sanctions have resulted in a higher demand for locally produced cereals, creating opportunities for domestic manufacturers.

Underlying macroeconomic factors: The Breakfast Cereals Market in Iran is also influenced by macroeconomic factors, such as the country's national economic health and fiscal policies. Iran's economy is heavily dependent on its oil and gas exports, which have been impacted by global economic trends and fluctuations in oil prices. This has led to a decrease in consumer spending power, affecting the demand for Breakfast Cereals in the country. Moreover, the government's strict regulations on imports and foreign investments have also hindered the growth of the Breakfast Cereals Market in Iran. However, with the recent easing of economic sanctions, there is potential for growth in the market as the country opens up to foreign investments and experiences economic recovery.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.