Baby Cereals & Other Dried Baby Food - Iran

Iran

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$71.51m in 2024. The market is expected to grow annually by 3.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.80 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 4.44m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Iran has seen minimal growth, impacted by factors like low consumer health awareness and limited access to online services. Despite this, the market continues to expand due to increasing adoption of digital technologies.

Customer preferences: With the rise of working mothers and busy lifestyles, there is a growing demand for convenient and time-saving baby food options. This has led to an increase in the popularity of baby cereals and other dried baby food products, as they are easy to prepare and can be easily stored for later use. Additionally, there has been a shift towards healthier and organic options in the baby food market, as parents become more conscious of what they are feeding their children. This trend is further fueled by the increasing availability of organic and natural baby food products in the Iranian market.

Trends in the market: In Iran, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is seeing an increase in demand for organic and natural baby food products. This trend is driven by rising health awareness among parents, who are looking for healthier options for their babies. This has led to the introduction of new organic baby food brands and the expansion of existing ones. Furthermore, there is a growing preference for locally sourced ingredients and traditional Iranian flavors in baby food products. These trends are expected to continue, creating opportunities for industry stakeholders to cater to the evolving needs of Iranian parents.

Local special circumstances: In Iran, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is heavily influenced by cultural and religious practices. The country has a strong preference for homemade baby food, with many families preparing it from scratch using traditional recipes and ingredients. This cultural norm has led to a slower adoption of commercially produced baby food compared to other markets. Additionally, Iran's strict regulations on food imports have made it challenging for foreign brands to enter the market, creating a competitive advantage for local brands.

Underlying macroeconomic factors: The demand for Baby Cereals & Other Dried Baby Food in Iran is influenced by several macroeconomic factors. The country's economic health and fiscal policies play a significant role in shaping the market's performance. Iran's economy has been facing challenges due to international sanctions and political instability, which have resulted in inflation and high unemployment rates. However, the government has implemented policies to promote domestic production and reduce dependence on imports, which can create opportunities for the growth of the Baby Cereals & Other Dried Baby Food market. Furthermore, the country's high birth rate and increasing awareness about the importance of proper nutrition for infants are driving the demand for baby food products. Moreover, the rising disposable income and growing middle-class population in Iran are also contributing to the market's growth as consumers are willing to spend more on premium and organic baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.