Baby Food - Iran | Statista Market Forecast

Revenue in the Baby Food market amounts to US$683.60m in 2024. The market is expected to grow annually by 3.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$7.61 are generated in 2024.
In the Baby Food market, volume is expected to amount to 26.04m kg by 2029. The Baby Food market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.3kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Iran has been experiencing slow growth, influenced by factors such as declining birth rates, economic challenges, and cultural preferences for homemade baby food. Despite the sub-markets showing potential, overall market growth remains stagnant due to these factors.

Customer preferences: As more Iranian families embrace a Western lifestyle, there is a growing demand for convenient and healthy food options for their babies. This has led to an increase in the popularity of organic and natural baby food products, as well as a rise in online shopping for these items. Additionally, there is a growing trend towards homemade baby food, as parents become more conscious of the ingredients and nutritional value of their child's diet. This shift towards healthier and more personalized options reflects the changing attitudes towards food and health in Iran.

Trends in the market: In Iran, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by a growing awareness among parents about the health benefits of these products for their children. Furthermore, the government's initiatives to promote healthy eating habits and the rise in disposable income are contributing to the growth of this market. This trend is expected to continue in the coming years, with manufacturers focusing on developing innovative and healthy baby food options to meet the demand. This presents an opportunity for industry stakeholders to tap into the growing market and cater to the needs of health-conscious parents.

Local special circumstances: In Iran, the Baby Food market is heavily influenced by cultural and religious factors. The majority of the population follows strict Islamic dietary laws, leading to a demand for halal-certified baby food products. Additionally, the country's high birth rate and increasing urbanization have contributed to a growing demand for convenient and nutritious baby food options. In terms of regulation, the government has implemented strict import regulations and tariffs on foreign baby food products, creating opportunities for local manufacturers to dominate the market.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market in Iran is also influenced by macroeconomic factors such as population growth, disposable income levels, and government policies. As the population of Iran continues to grow, there is an increasing demand for convenient and nutritious baby food options. Additionally, the improvement in disposable income levels allows for higher spending on quality baby food products. Furthermore, government initiatives promoting healthy eating and nutrition for infants are expected to drive the growth of the baby food market in Iran.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.