Non-Alcoholic Drinks - Iran

The Non-Alcoholic Drinks market in Iran has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Iran have shifted towards healthier and more natural beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has created a market for non-alcoholic drinks that offer nutritional benefits, such as fruit juices, herbal teas, and functional beverages. Trends in the market include the rise of functional beverages, which are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, and other bioactive ingredients that promote specific health benefits, such as improved digestion, enhanced immunity, or increased energy. The popularity of functional beverages in Iran can be attributed to the growing awareness of the link between nutrition and overall well-being. Another trend in the Non-Alcoholic Drinks market in Iran is the increasing popularity of herbal teas. Herbal teas have long been a part of Iranian culture and are known for their medicinal properties. They are often consumed for their calming and soothing effects, as well as for their potential health benefits. The demand for herbal teas has been further fueled by the global wellness trend, with consumers seeking out natural remedies and alternatives to traditional caffeinated beverages. Local special circumstances in Iran, such as religious and cultural factors, also play a role in shaping the Non-Alcoholic Drinks market. Iran is an Islamic country, and the consumption of alcohol is strictly prohibited. This has created a demand for non-alcoholic alternatives, as Iranians seek to enjoy social gatherings and celebrations without the presence of alcohol. Non-alcoholic drinks, such as mocktails and non-alcoholic beers, have gained popularity as a result. Underlying macroeconomic factors, such as the growing middle class and increasing disposable income, have also contributed to the development of the Non-Alcoholic Drinks market in Iran. As more Iranians have the means to afford premium and healthier beverages, the demand for non-alcoholic drinks has risen. Additionally, the government's efforts to promote domestic production and reduce reliance on imports have provided opportunities for local manufacturers to enter the market and cater to the evolving consumer preferences. In conclusion, the Non-Alcoholic Drinks market in Iran is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and more natural beverage options, the rise of functional beverages and herbal teas, religious and cultural factors, and the growing middle class and disposable income are all contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.