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Baby Cereals & Other Dried Baby Food - EAEU

EAEU
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$429.60m in 2024. The market is expected to grow annually by 5.38% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$2.35 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 52.88m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 1.4% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in the EAEU is facing negligible growth due to factors such as declining birth rates and shifting consumer preferences towards fresh and organic baby food options. Despite this, the market is still driven by increasing health awareness among parents and the convenience of online shopping for baby food products.

Customer preferences:
As parents become more health-conscious, there has been a growing demand for organic and natural baby food options in the Baby Cereals & Other Dried Baby Food Market. This trend is driven by a desire for safer and more nutritious options for their little ones. Additionally, there has been an increase in demand for allergen-free baby food, as more parents are becoming aware of their children's food sensitivities and allergies. These shifts in consumer preferences have also led to a rise in the popularity of homemade baby food, as parents seek more control over the ingredients in their baby's diet.

Trends in the market:
In the EAEU, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is seeing a shift towards organic and natural products, driven by increasing consumer demand for healthier and more sustainable options. This trend is expected to continue, as parents become more conscious of the ingredients in their children's food and seek out products with clean labels. This presents opportunities for market players to innovate and develop new offerings to cater to this growing segment. Additionally, with the rise of e-commerce and online shopping, there is a growing trend of purchasing baby food products online, providing convenience and a wider range of options for consumers. This trend is likely to continue, with the potential to further disrupt traditional retail channels and create new opportunities for digital platforms and delivery services.

Local special circumstances:
In the EAEU region, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the cultural preference for homemade baby food rather than store-bought options. This has led to a demand for organic and natural ingredients, as well as a preference for traditional recipes. Additionally, strict regulations on food safety and labeling in the EAEU countries have also shaped the market, with consumers placing a high value on transparency and quality. These factors have created a unique market dynamic within the EAEU region for baby food products.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, population demographics, and government policies. In countries with high disposable income and a growing population, the demand for baby food products is expected to increase. Additionally, favorable government policies and investments in early childhood nutrition programs are also driving market growth. On the other hand, economic downturns and declining birth rates in certain regions are expected to have a negative impact on the market. Moreover, changing consumer preferences towards organic and natural baby food products are also shaping the market landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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