In Jordan, the Soccer Merchandise Market within the Sports Market is experiencing negligible growth. This can be attributed to the slow adoption of digital technologies and the limited awareness of online health services among consumers. The markets growth rate is impacted by the lack of convenience and accessibility in the country, hindering its potential for significant growth.
Customer preferences: Consumers in Jordan are becoming more conscious of sustainability and ethical production practices in the soccer merchandise market. As a result, there is a growing demand for eco-friendly and fair trade soccer products, including jerseys made from organic materials and equipment sourced from responsible manufacturers. This trend is influenced by the countrys cultural and religious values, as well as the rise of conscious consumerism among younger generations. Additionally, the increasing popularity of e-commerce in Jordan has also influenced the demand for sustainable soccer merchandise, with more consumers opting for online shopping for its convenience and accessibility.
Trends in the market: In Jordan, the Soccer Merchandise Market is experiencing a surge in online sales, with more and more consumers opting to purchase soccer apparel and accessories through e-commerce platforms. This trend is due to the increasing popularity and accessibility of online shopping, as well as the convenience of purchasing from home. With the rise of social media influencers and collaborations between sports brands and popular figures, there is a growing demand for exclusive and limited-edition merchandise. This has resulted in a shift towards creating unique, eye-catching designs and limited edition releases, catering to the desires of the younger, trend-driven market. As a result, industry stakeholders must stay up-to-date with consumer preferences and invest in digital marketing strategies to capitalize on this digital trend. Failure to adapt to the changing landscape may lead to a loss of market share and a decline in sales.
Local special circumstances: In Jordan, the Soccer Merchandise Market is influenced by the countrys strong passion for soccer and the popularity of local soccer teams, particularly the Jordan national team. The demand for soccer merchandise is also driven by cultural traditions, such as wearing a teams jersey or accessories to show support during games. Additionally, Jordans strategic geographical location, with its close proximity to major soccer tournaments and competitions, makes it a prime market for global soccer merchandise brands. This creates a unique market dynamic and competitive landscape in the Soccer Merchandise Market within the Sports Market industry.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is also significantly impacted by macroeconomic factors in Jordan. The countrys economic health, government policies, and global economic trends all play a role in shaping the markets performance. Favorable economic policies and strong investment in sports infrastructure have fueled the growth of the soccer merchandise market in Jordan, creating a strong demand for related products. Moreover, with a growing population, rising disposable incomes, and the popularity of soccer in the country, the market is expected to experience sustained growth in the coming years.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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