The Soccer Media Market in Jordan has shown minimal growth due to factors such as slow adoption of digital technologies, low health awareness among consumers, and limited availability of online health services. These factors have hindered the markets growth rate, causing it to remain stagnant.
Customer preferences: With the rise of social media and online streaming platforms, there has been a noticeable increase in digital consumption of soccer content. Fans are now able to access live games, highlights, and player interviews through various platforms, indicating a growing preference for convenient, on-demand viewing. Moreover, the younger generation, who make up a large portion of soccer fans in Jordan, are highly tech-savvy, fueling the growth of digital consumption in the Soccer Media Market. This trend is expected to continue as access to internet and mobile devices becomes more widespread in the country.
Trends in the market: In Jordan, the Soccer Media Market is experiencing a shift towards digitalization, with an increased reliance on online streaming platforms and social media to consume soccer content. This trend is expected to continue as internet penetration and smartphone usage rates rise in the country. Additionally, there is a growing demand for more personalized and interactive content, including live polls and virtual reality experiences, to enhance the fan experience. These developments present opportunities for companies to tap into new revenue streams and engage with consumers in innovative ways. However, the shift towards digital platforms may also pose challenges for traditional media outlets and advertisers, who must adapt to this changing landscape to remain competitive.
Local special circumstances:
In Jordan, the Soccer Media Market is heavily influenced by the countrys strong passion for soccer. With a rich history and cultural significance, soccer attracts a large and loyal fan base, leading to a competitive market for media coverage. Additionally, Jordans regulatory environment, including strict censorship laws, affects how the media can cover and distribute soccer content. These factors create a unique market dynamic, with local broadcasters and online platforms working towards meeting the demands of the soccer-loving audience while navigating regulatory challenges. Furthermore, the countrys small size and limited resources also play a role in shaping the Soccer Media Market, making it a niche yet competitive market for sports media.
Underlying macroeconomic factors: The Soccer Media Market within the Sports Market in Jordan is impacted by several macroeconomic factors, including the countrys overall economic health and policies, global economic trends, and financial indicators. Jordans relatively stable economy, supported by its strategic location and diverse industries, has created a favorable environment for the growth of the Soccer Market. Additionally, the governments investment in sports infrastructure and initiatives to promote sports and tourism has further boosted the Soccer Media Market in Jordan. Moreover, the increasing interest and participation in soccer at all levels, from amateur to professional, is also driving the demand for media coverage and related services, positively impacting the overall market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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