The Jordanian Basketball Media market is currently experiencing negligible growth, influenced by factors such as decreasing interest in traditional media and a shift towards digital platforms. This is due to the increasing use of online streaming and social media for consuming basketball content.
Customer preferences: With the rise of social media and the increasing popularity of online video content, there has been a significant shift in how consumers consume and engage with basketball media in Jordan. This trend is particularly prominent among younger audiences who are more connected and digitally savvy. Traditional media outlets, such as television and print, are being overshadowed by online platforms that offer more interactive and personalized content. Brands and agencies are increasingly investing in influencer marketing and branded content to reach this audience. Additionally, with the surge in popularity of eSports and gaming, there has been a growing demand for basketball-related digital content and live streaming, catering to the needs and preferences of millennial and Gen Z consumers.
Trends in the market: In Jordan, the Basketball Media Market is experiencing a surge in online streaming services for live games and highlight reels. This trend has been pushed by the increasing accessibility of high-speed internet and mobile devices, making it easier for fans to consume basketball content anytime and anywhere. Additionally, there is a growing demand for interactive content such as live polls and player rankings, allowing fans to engage with the game in a more personalized way. Industry stakeholders need to adapt to these trends by investing in innovative digital platforms and content to stay relevant in an increasingly digital market. This trend is expected to continue, with potential implications for traditional television networks and advertisers, as the younger generation increasingly turns to digital platforms for their basketball consumption.
Local special circumstances: In Jordan, the Basketball Media Market has been heavily influenced by the countrys love for the sport and its successful national team. This has led to a strong demand for basketball-related content, both on traditional media channels and social media platforms. Additionally, Jordans young and tech-savvy population has fueled the growth of online streaming services and digital media consumption. Despite limited internet access in some areas, the countrys mobile phone penetration rate of over 80% has allowed for the widespread dissemination of basketball news and updates. Furthermore, the governments support for sports and media industries has created a favorable environment for the growth of the Basketball Media Market in Jordan.
Underlying macroeconomic factors: In Jordan, the Basketball Media Market within the Sports Market is influenced by various macroeconomic factors. The national economic health and fiscal policies play a crucial role in determining market performance. Additionally, global economic trends, such as the increasing digitalization of media and the growth of the sports industry, also impact this market. Furthermore, investment in infrastructure and regulatory support for media and Sports markets contribute to the market growth in Jordan. The increasing popularity of basketball in the country, coupled with the emergence of new technologies, is driving the demand for innovative media solutions, creating opportunities for market players in Jordan.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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