The American Football market in Jordan is experiencing slow growth, as evidenced by its negligible growth rate. Factors such as limited media coverage, lack of merchandise options, and high ticket prices may be impacting this markets growth. However, with the increasing popularity of American Football globally, there is potential for growth in all sub-markets in the future.
Customer preferences: As the popularity of American football continues to grow in Jordan, there has been a noticeable trend towards incorporating elements of traditional Jordanian culture into the sport. This is seen in the increased use of local language and classic Jordanian music during games, as well as the organizing of halftime shows featuring traditional dance performances. This cultural integration has not only attracted a larger local audience, but has also appealed to international tourists, enhancing the overall fan experience.
Trends in the market: In the Sports market in Jordan, there is a growing trend of incorporating technology into sports training and performance. This includes the use of wearable devices, virtual reality, and artificial intelligence to track and analyze athletes movements and performance, providing them with personalized feedback and training programs. Similarly, in the American Football market, there is an increasing emphasis on data analytics and player tracking technology to enhance performance and prevent injuries. These trends are significant as they offer athletes and coaches a competitive edge and also have potential implications for the industry in terms of revenue growth and fan engagement. Additionally, the integration of technology in sports aligns with the overall global trend towards digitalization and could potentially lead to partnerships with tech companies and investment opportunities.
Local special circumstances: In Jordan, the American Football Market is uniquely influenced by its location in the Middle East, with a strong emphasis on traditional values and religious customs. This creates a challenge for marketing and promoting the sport to a predominantly conservative audience. In the United States, the market is driven by its long-standing popularity and strong cultural ties, along with a highly competitive professional league. This distinction has led to different approaches in advertising, sponsorships, and player recruitment, highlighting the importance of understanding and catering to local factors in each market.
Underlying macroeconomic factors: In both Jordan and the American Football Market within the Sports Market, macroeconomic factors play a significant role in shaping the market performance. This includes global economic trends, such as the increasing popularity of sports as an entertainment industry, and national economic health, which influences consumer spending and investment in the Sports market. Fiscal policies and other financial indicators, such as government subsidies and tax incentives, also impact the growth of the market. Additionally, developments in technology and infrastructure, as well as support from regulatory bodies, can greatly influence the success of the American Football Market in Jordan and other regions.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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