The Jordanian basketball ticket sales market is currently facing negligible growth due to various factors such as declining interest in the sport, limited ticket availability, and the rise of alternative forms of entertainment. Despite these challenges, the market is expected to gradually grow as the countrys basketball market continues to gain popularity within the sports industry.
Customer preferences: As the popularity of basketball continues to rise in Jordan, there has been a notable shift in consumer preferences towards purchasing tickets online. This trend is driven by the convenience and efficiency offered by digital platforms, as well as the increasing use of mobile devices for ticket purchases. Additionally, with the emergence of e-sports and virtual sporting events, there is a growing interest in virtual and live-streamed basketball games, indicating a potential shift towards digital viewing habits in the Basketball Market. This trend is also influenced by the rising use of social media and digital marketing strategies by basketball teams and leagues.
Trends in the market: In Jordan, the Basketball Ticket Sales Market is experiencing a surge in online ticket sales, with more fans turning to digital platforms to purchase tickets for their favorite games. This trend is significant for industry stakeholders, as it allows for more efficient and convenient ticket purchasing processes. Additionally, this shift towards online ticket sales could potentially lead to increased revenue for teams and leagues, as well as improved fan experiences. With the rise of digital and mobile technologies, we can expect this trend to continue in the future, making it crucial for stakeholders to adapt and optimize their ticket sales strategies.
Local special circumstances: In Jordan, the Basketball Ticket Sales Market is heavily influenced by the countrys strong love for the sport of basketball. With a population of dedicated basketball fans, local teams and leagues attract large crowds and generate high demand for tickets. Additionally, the countrys geographic location in the Middle East allows it to serve as a hub for international basketball events, further driving ticket sales. Cultural factors such as the importance of social gatherings and community support for sports also contribute to the success of the Basketball Market in Jordan. Furthermore, the countrys lack of professional sports competition in other major leagues creates a unique opportunity for basketball to dominate the Sports market, leading to a strong base of loyal fans and consistently high ticket sales.
Underlying macroeconomic factors: The Basketball Ticket Sales Market within the Sports Market in Jordan is greatly impacted by macroeconomic factors such as the current state of the national economy and global economic trends. The stability and growth of Jordans economy is a key factor in the purchasing power of consumers and their willingness to spend on basketball tickets. Additionally, fiscal policies and government investments in sports infrastructure can greatly influence the popularity and success of the basketball market in general. These factors can impact the overall demand for basketball tickets and their market performance in Jordan.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
