The American Football Merchandise Market in Jordan is experiencing minimal growth, as various factors impact its growth rate such as limited market size, low consumer awareness, and lack of online presence. Despite this, the American Football Market within the Sports Market in Jordan continues to attract loyal fans and see steady sales.
Customer preferences: Consumers in the American Football Merchandise Market are now seeking out sustainable products and eco-friendly packaging. As consumers become more aware of the negative impact of fast fashion on the environment, they are gravitating towards brands that offer ethically-sourced, durable, and high-quality merchandise. This trend is further fueled by the growing preference for minimalist and timeless designs, catering to a wider demographic of customers across age groups and incomes. Additionally, the rise of social media culture has created a demand for unique and custom-made merchandise, leading to collaborations between major sportswear brands and local artists or influencers.
Trends in the market: In Jordan, the American Football Merchandise Market is experiencing a growth in e-commerce, with more consumers turning to online platforms for purchasing sports merchandise. In the United States, there is a rising trend of sustainability in sports apparel, with consumers seeking eco-friendly options. This trend is also reflected in Jordan, where there is an increasing demand for sustainable American football merchandise. As consumers become more socially conscious, industry stakeholders will need to adapt to meet these changing preferences, potentially leading to opportunities for innovative and sustainable merchandise offerings.
Local special circumstances: In Jordan, the American Football Merchandise Market is significantly impacted by the countrys hot climate and cultural preferences. Due to the warm weather, there is a high demand for breathable, lightweight jerseys and equipment. Additionally, American football is not as popular as other sports in Jordan, resulting in a smaller market size compared to the United States. As a result, there is a greater emphasis on local partnerships and collaborations to reach target consumers. In contrast, the American Football Merchandise Market in the United States is driven by a highly competitive and regulated market, spurred by the countrys deep-rooted passion for the sport.
Underlying macroeconomic factors: The American Football Merchandise Market in Jordan is strongly influenced by macroeconomic factors such as the countrys overall economic health, government policies, and consumer spending power. A stable and growing economy, coupled with pro-business policies, has contributed to the expansion of the market. Furthermore, the rise in disposable income and consumer purchasing power has increased the demand for American football merchandise, creating a favorable market environment for both local and international brands. The increasing popularity of American football in the region has also played a significant role in boosting market growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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