There has been a slow but steady growth rate in the Baseball market in Jordan, driven by the increasing interest in sports among the population and the convenience of online ticket sales. However, factors such as the limited reach of Baseball media and the lack of availability of official merchandise may be impacting the overall growth rate. Efforts to expand the reach of Baseball media and increase the availability of merchandise could potentially lead to a higher growth rate in the future.
Customer preferences: Baseball has seen a rise in popularity among Jordanian youth in recent years, thanks to the influx of American culture and the increasing accessibility of international sports coverage. As a result, there has been a growing demand for MLB merchandise and live streaming of Major League Baseball games. Additionally, the preference for healthier lifestyles has sparked an interest in incorporating baseball into fitness routines, leading to an uptick in participation in community leagues and training programs. This shift towards a more active and health-conscious lifestyle has also led to an increase in demand for athletic gear, sports nutrition products, and other related services within the Baseball Market. These changing consumer preferences are heavily influenced by the rising trend of incorporating sports and physical activity into daily routines for overall well-being.
Trends in the market: In Jordan, the Baseball Market is seeing an increase in the popularity of fantasy baseball leagues. This trend is fueled by the growth of internet and social media usage in the country. As more users engage with these platforms, companies are leveraging this trend to offer virtual fantasy baseball experiences. This trend is expected to continue due to the increasing internet penetration in Jordan and the high interest in the sport. This trend presents opportunities for companies to connect with fans and create sponsorship and advertising opportunities. Additionally, it allows for increased engagement and interaction with the sport, potentially leading to higher interest and investment in the overall Baseball Market in Jordan.
Local special circumstances:
In Jordan, the Baseball Market has seen significant growth in recent years due to the countrys love for sports and increasing participation in the sport at all levels. The geographical location of Jordan, being in the heart of the Middle East, has also played a role in the popularity of baseball as it serves as a central hub for international sporting events. Additionally, the cultural influence of American expats and their enthusiasm for the sport has helped to establish a strong baseball community within Jordan. This, coupled with the governments support for the development of baseball in the country, has created a unique market dynamic that sets it apart from other countries in the region.
Underlying macroeconomic factors: Macroeconomic factors have a significant impact on Jordans baseball market, as the countrys economic health and fiscal policies can directly influence consumer spending and business investment. For example, Jordans overall national economic health and stability can impact the purchasing power and disposable income of potential customers and investors in the baseball market. Moreover, changes in the global economic landscape, such as fluctuations in currency exchange rates or trade policies, can also affect the markets performance. Furthermore, the governments support for the sports industry and infrastructure development can play a crucial role in the growth and sustainability of the baseball market in Jordan. Additionally, macroeconomic factors like population growth, urbanization, and income inequality can also shape the demand for baseball and influence the markets development. These factors highlight the interconnectedness between economic factors and the success of the baseball market in Jordan.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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