The Cricket Ticket Sales Market in Jordan has seen steady growth, influenced by factors such as rising popularity of digital services and increasing awareness of the sport. However, the negligible growth rate is impacted by factors such as limited accessibility and high ticket prices.
Customer preferences: The increasing popularity of cricket in Jordan has led to a rise in demand for tickets to live matches. However, consumers are now prioritizing safety and convenience when purchasing tickets, particularly with the recent pandemic. As a result, we have seen a shift towards online ticket sales and contactless delivery options. This trend is likely to continue as more individuals opt for digital solutions for their purchasing needs. Additionally, there has been a noticeable increase in the use of mobile ticketing apps, indicating a shift towards a more tech-savvy and mobile-dependent consumer base in the country.
Trends in the market: In Jordan, the Cricket Ticket Sales Market within the Sports Market is experiencing a surge in online sales, as more consumers prefer to purchase their tickets through various e-commerce platforms. This trend is driven by the increasing use of smartphones and the internet, making it easier for consumers to purchase tickets from the comfort of their homes. This trend is significant for both ticketing companies and event organizers, as it allows for easier and faster ticket sales, potentially increasing revenue. However, it also poses challenges for traditional ticketing methods and may require adaptability from industry stakeholders.
Local special circumstances: In Jordan, the Cricket Ticket Sales Market has been heavily influenced by the countrys strong passion for sports, particularly football. This has led to challenges in promoting cricket as a viable sporting option and competing with other popular sports for spectator attention and ticket sales. Additionally, the countrys conservative culture and religious values have posed obstacles for crickets growth, particularly with regards to gender segregation. However, with the advent of international cricket tournaments being held in Jordan, there is potential for the market to expand and cater to the growing demand for sports entertainment in the country.
Underlying macroeconomic factors: The Cricket Ticket Sales Market in Jordan is heavily influenced by macroeconomic factors such as the country’s economic stability and growth, government policies and regulations, and global economic trends. Jordan’s economy has been relatively stable in recent years, with a GDP growth rate of 2.2% in 2020 and a projected growth of 2.5% in 2021. This stability has had a positive impact on the Cricket Ticket Sales Market, as it has created a favorable environment for businesses and consumers to engage in economic activities, including purchasing cricket tickets. Additionally, the government of Jordan has implemented various policies and initiatives to support the growth of the Sports market, which has further boosted the demand for cricket tickets. However, the market faces challenges due to the global economic downturn caused by the COVID-19 pandemic, which has resulted in reduced consumer spending and limited international travel, affecting the demand for cricket tickets.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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