The Soccer Market in Jordan has seen a slow growth rate due to various factors such as lack of digital technology adoption, low consumer health awareness, and limited availability of online services. Sub-markets including Soccer Media, Merchandise, and Ticket Sales are also hindered by these challenges. As a result, the Soccer Market in Jordan has not experienced significant growth compared to other international markets.
Customer preferences: Despite its growing popularity, participation in soccer has historically been limited to higher income individuals in Jordan due to the cost of equipment and training. However, there has been a recent trend towards promoting soccer as a way to bridge socioeconomic divides and promote inclusivity. Additionally, womens participation in soccer is seeing a significant increase, driven by cultural shifts towards gender equality and the success of the national womens soccer team. This has also led to a rise in demand for womens soccer apparel and merchandise. Furthermore, with the rise of e-commerce in Jordan, there is a growing interest in purchasing soccer products online, creating new opportunities for businesses in the Sports market.
Trends in the market: In Jordan, the Soccer Market is experiencing a rise in e-sports, with competitive gaming tournaments and online gaming platforms gaining popularity among young fans. At the same time, there is a growing trend of using social media and online platforms to engage with fans and promote team merchandise and sponsors. These digital trends not only allow for greater fan engagement and revenue opportunities, but also have the potential to expand the reach of the Soccer Market beyond Jordan into the global Sports market. Going forward, industry stakeholders must keep pace with these developments and invest in digital marketing strategies to stay competitive in this evolving landscape.
Local special circumstances: In Jordan, soccer is not only a popular sport but also a significant part of the countrys culture. The country has a rich history in the sport and has produced several talented players who have gained international recognition. Moreover, the support and passion for soccer from the local community drive the demand for soccer-related products and services. This unique connection between soccer and Jordanian culture sets the market apart from others, making it a lucrative and constantly evolving industry within the Sports market. Additionally, the governments investments in developing infrastructure and facilities for the sport also play a significant role in driving the growth of the soccer market.
Underlying macroeconomic factors:
The Soccer Market within the Sports Market in Jordan is greatly impacted by macroeconomic factors such as the overall economic stability of the country, government spending on sports infrastructure and facilities, and global economic trends. The national economic health can greatly influence the demand for soccer, as a strong economy often leads to increased disposable income and higher spending on entertainment, including sports events. Fiscal policies, such as taxation and subsidies, can also impact the market by affecting the affordability and accessibility of soccer games. Moreover, the development of related industries, such as tourism, can indirectly support the growth of the Soccer Market by attracting more visitors to attend games and boosting revenue.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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