The Baseball Merchandise Market in Jordan is seeing slow growth, affected by factors such as limited consumer awareness and low adoption of digital technologies in the sports industry. Despite this, convenience and an increasing interest in baseball are slowly driving the market forward.
Customer preferences: In Jordan, the popularity of the Baseball Market within the Sports Market has led to a rise in demand for baseball merchandise among consumers. This trend is further amplified by the increase in disposable income and the growing interest in Western sports. Additionally, there has been a noticeable shift towards sustainable and eco-friendly products, reflecting the increasing awareness of environmental concerns among consumers. This has prompted manufacturers to offer more environmentally friendly options in the baseball merchandise market, catering to the changing preferences of Jordanian consumers. This shift towards sustainability is driven by the cultural value placed on preserving the environment and preserving resources for future generations.
Trends in the market: In Jordan, there is a rising trend of personalized baseball merchandise, as more fans seek unique and customized products. This is mostly seen in the form of personalized jerseys, caps, and other accessories. In the global baseball merchandise market, there is a growing demand for environmentally-friendly and sustainable products, with manufacturers incorporating recycled materials in their products. This trend aligns with the increasing focus on sustainability and ethical consumption among consumers. For industry stakeholders, these trends present opportunities for innovation and differentiation, as well as the need to address and adapt to changing preferences.
Local special circumstances: In Jordan, the Baseball Merchandise Market has a unique advantage due to the countrys love for the sport. The governments investment in sports infrastructure and the popularity of baseball in schools has spurred the growth of the market. Additionally, Jordans proximity to major baseball markets in the Middle East and North Africa region has also played a significant role in its expansion. Furthermore, the cultural inclination towards American sports and the strong purchasing power of Jordanians have made it a lucrative market for international baseball brands.
Underlying macroeconomic factors: The Baseball Merchandise Market in Jordan is impacted by a number of macroeconomic factors, including the overall health of the national economy, global economic trends, and fiscal policies. For example, with a stable and growing economy, consumers in Jordan have more disposable income to spend on leisure activities like baseball. Additionally, fluctuations in exchange rates and trade policies can affect the cost of importing merchandise, potentially impacting market performance. Furthermore, government policies supporting sports and cultural events can also drive demand for baseball merchandise in Jordan. Overall, a strong and stable economy with favorable policies can contribute to the growth and success of the Baseball Merchandise Market in Jordan.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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