The American Football media market in Jordan has seen slight growth due to factors such as increasing fan engagement, rising popularity of the sport, and the convenience of online streaming services. However, the growth rate remains negligible due to cultural preferences for traditional media and limited access to internet in some regions.
Customer preferences: One notable shift in consumer preferences within the American Football Media Market is the increasing demand for live streaming services and digital platforms for sports content. This is driven by the growing number of cord-cutters and the preference for on-the-go and personalized viewing experiences. Additionally, the rise of social media platforms has paved the way for fan engagement and interaction with players and teams, creating a more immersive and inclusive fan experience. This trend in digital consumption is particularly evident among younger demographics, highlighting the need for sports media companies to adapt and cater to these preferences.
Trends in the market: In Jordan, the American Football market is experiencing a surge in popularity, with more local leagues being established and more players being recruited to join international teams. Meanwhile, in the American Football Media Market, there is a growing trend of expanding coverage and streaming options for American Football games, catering to a global audience. This is significant for industry stakeholders as it opens up new markets and revenue streams. However, with the rise of alternative sports such as soccer in Jordan and increased competition in the American Football Media Market, stakeholders must adapt and innovate to stay ahead of the game.
Local special circumstances: In Jordan, the American Football Market is relatively small, with soccer being the dominant sport. However, American football is gaining popularity among the younger generation, thanks to local academies and league teams. In the United States, the American Football Media Market is highly saturated, with a strong focus on broadcast television and sponsorship deals. In contrast, Jordan has a smaller but growing digital media market, providing opportunities for American football to reach its target audience through social media and online streaming platforms. Additionally, the cultural interest in American pop culture in Jordan also contributes to the potential growth of the American Football Media Market. The local regulatory framework also plays a role, with restrictions on the broadcasting of certain content during prayer times.
Underlying macroeconomic factors: The American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending power, advertising budgets, and media consumption trends. With a growing economy and increasing disposable income, the American Football Market has seen a rise in fan engagement and advertising investments. Additionally, the implementation of digital technologies and the rise of streaming services have transformed the media landscape, allowing for more targeted and personalized advertising. However, fluctuating global economic conditions and changing consumer behaviors could impact market growth in the future. It is crucial for companies in the American Football Media Market to adapt to these macroeconomic shifts and capitalize on new opportunities for growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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