The Cricket Media Market in Jordan has been steadily growing, spurred by factors like improved access to digital technology, growing interest in sports among consumers, and the convenience of online services. However, the market growth rate is experiencing a slight decline due to the impact of external economic factors.
Customer preferences: With the rise in internet and technology usage in Jordan, the Cricket Media Market within the Sports Market has seen a shift towards online streaming services for popular cricket matches. This trend is driven by the convenience and accessibility of these platforms, catering to the busy lifestyle of consumers. Furthermore, the increasing interest and participation of younger generations in cricket has led to a growing demand for interactive and engaging content. As a result, brands and media outlets are adapting to this trend by creating more diverse and interactive digital content to attract and engage this demographic. This shift also reflects the changing consumer preferences towards a more modern and digital approach to consuming sports content.
Trends in the market: In Jordan, the Cricket Media Market is experiencing a surge in online streaming services, with platforms like OSN and beIN Sports offering exclusive cricket coverage. In addition, there has been a notable increase in social media usage by cricket fans, resulting in higher engagement and reach for media outlets. This trend is expected to continue, as more players and teams turn to digital platforms for promoting and broadcasting matches. With the rise of digital media, traditional TV networks may struggle to maintain their market share, potentially leading to a shift in the distribution of cricket media rights. This could have significant implications for industry stakeholders, as they adapt to the changing landscape of the Cricket Market within the Sports Market.
Local special circumstances: In Jordan, the Cricket Media Market is still in its early stages, limited by the countrys small market size and lack of infrastructure for broadcasting and production. However, with the growing interest and participation in cricket, there is potential for growth in the media market. Meanwhile, the Cricket Market in Jordan faces challenges due to the limited resources for training and development, hindering the growth of local talent and the overall competitiveness of the sport. This contrasts with the thriving Cricket Market in neighboring countries, such as India, where the sport is deeply ingrained in the culture and has a vast fan base. Furthermore, unlike India, where cricket is the dominant sport, Jordan has a diverse sporting landscape, leading to less concentrated media coverage and fan following for cricket. These unique factors contribute to the slower growth and development of the Cricket Media Market in Jordan compared to other markets in the Sports industry.
Underlying macroeconomic factors: The Cricket Media Market within the Sports Market in Jordan is heavily influenced by macroeconomic factors such as government policies, economic stability, and global trends in the media and sports industries. The countrys economic health often dictates consumer spending, which in turn affects the demand for cricket media and related products. Additionally, countries with better infrastructure and regulatory support are witnessing higher growth in the cricket media market, as these factors play a crucial role in facilitating widespread access and consumption of media content. Moreover, as cricket is a globally popular sport, economic trends in other major markets also impact the demand for cricket media in Jordan.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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