The development of digital technologies and rising interest in health and wellness among consumers in Jordan has resulted in steady growth for the Cricket market. The popularity of online platforms for both media consumption and ticket sales has also impacted this trend. However, a minimal decline in growth rate may be attributed to factors such as competition from other Sports markets and limited infrastructure for cricket in the country.
Customer preferences: As Jordan continues to embrace the global popularity of cricket, we are seeing a growing demand for sports event tickets and merchandise, catering to the enthusiasm of young and devoted fans. With the rise of social media and streaming platforms, there is also a strong inclination towards live updates and coverage of matches. This trend aligns with the countrys tech-savvy youth population and their increasing preference for convenient and on-the-go access to sports content.
Trends in the market: In Jordan, the Cricket market is experiencing a surge in popularity, with a growing number of clubs and tournaments being established. In addition, there has been a significant increase in the use of social media to promote and stream cricket matches. This trend has also been seen in other countries in the Middle East, such as Oman and UAE, indicating a regional shift towards the sport. This trend has implications for stakeholders in the industry, including equipment manufacturers and sponsors, as it presents opportunities for growth and expansion in the market.
Local special circumstances: In Jordan, the Cricket Market is influenced by the countrys geographical location in the Middle East, with a strong connection to its neighboring countries in South Asia where cricket is a popular sport. The market also faces regulatory challenges, as the Jordan Cricket Association is striving to develop and promote the sport in the country. Additionally, the cultural interest and support for cricket among local communities has allowed for the growth of grassroots initiatives and tournaments, creating a unique and vibrant cricket landscape in Jordan compared to other markets.
Underlying macroeconomic factors: Macro factors such as government initiatives, infrastructure development, and investment in the sports industry are driving the growth of the Cricket Market in Jordan. The countrys strong economic growth and increasing population of young adults are contributing to the rise in demand for sports entertainment. Additionally, the rising popularity of cricket globally and the inclusion of the sport in major international tournaments are further boosting the market. However, challenges such as limited infrastructure and funding for sports facilities remain. Moreover, fluctuations in global economic conditions and currency exchange rates also have an impact on the markets performance.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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