Market Insights Advertising & Media Advertising

Social Media Advertising - Morocco

Morocco

In Morocco, ad spending in the Social Media Advertising market is projected to reach US$64.77m in 2024.
Ad spending in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 10.33%, leading to a projected market volume of US$105.90m by 2029.
In a global context, the majority of ad spending will be generated China, which is expected to reach US$84,650.00m in 2024.
Within the Social Media Advertising market, it is anticipated that 71% of total ad spending will be generated through mobile by 2029.
Furthermore, the number of users in the Social Media Advertising market in Morocco is expected to reach 37,300.0k users by 2029.
In Morocco, social media advertising is rapidly evolving as brands increasingly leverage local influencers to engage younger, digitally-savvy consumers.

Key regions: United States, France, Japan, Europe, Germany

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Analyst Opinion

The Social Media Advertising market in Morocco is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Morocco are shifting towards digital platforms, particularly social media, for their advertising needs. With the increasing popularity of social media platforms such as Facebook, Instagram, and Twitter, businesses are recognizing the potential of reaching their target audience through these channels. The ability to target specific demographics and track the effectiveness of campaigns in real-time is appealing to advertisers in Morocco. Trends in the market indicate that businesses are allocating a larger portion of their advertising budgets to social media platforms. This shift is driven by the increasing number of internet users in Morocco, as well as the growing smartphone penetration rate. As more people gain access to the internet and engage with social media, advertisers are keen to capitalize on this trend and connect with their target audience. Local special circumstances also contribute to the development of the Social Media Advertising market in Morocco. The country has a relatively young population, with a high percentage of the population under the age of 30. This demographic is more likely to be active on social media platforms, creating a fertile ground for advertisers to engage with their target audience. Additionally, Morocco has a vibrant startup ecosystem, with many young entrepreneurs leveraging social media advertising to promote their products and services. Underlying macroeconomic factors further support the growth of the Social Media Advertising market in Morocco. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This provides businesses with the financial means to invest in advertising, including social media advertising. Furthermore, Morocco has a stable political environment and a government that is supportive of digital innovation, creating a conducive environment for businesses to thrive. In conclusion, the Social Media Advertising market in Morocco is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As businesses recognize the potential of social media advertising to reach their target audience, they are allocating more resources to this channel. With the increasing number of internet users and smartphone penetration rate, social media platforms offer a cost-effective and efficient way for businesses to connect with their customers. The young population, vibrant startup ecosystem, stable political environment, and supportive government further contribute to the growth of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.