Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Morocco

Morocco

Ad spending in the E-mail Advertising market in Morocco is projected to reach US$11.25m in 2024.
The ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 4.11%, resulting in a projected market volume of US$13.76m by 2029.
When compared globally, most ad spending will be generated the United States (US$3,396.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market in Morocco is projected to amount to US$0.31 in 2024.
In Morocco, E-mail Advertising is gaining traction as businesses capitalize on the country's increasing internet penetration for targeted marketing campaigns.

Key regions: Japan, Germany, United States, Europe, Asia

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Currency

Analyst Opinion

The Email Advertising market in Morocco has been experiencing significant growth in recent years.

Customer preferences: Moroccan consumers are increasingly relying on email as a means of communication and staying connected. With the rise of smartphone usage and internet penetration, email has become an integral part of people's daily lives. This has created a favorable environment for email advertising to thrive, as businesses are able to reach a large and engaged audience through this channel. Additionally, Moroccan consumers have shown a preference for personalized and relevant content, which email advertising can provide.

Trends in the market: One of the key trends in the Email Advertising market in Morocco is the increasing focus on mobile optimization. With the majority of Moroccans accessing their emails through smartphones, advertisers are recognizing the importance of ensuring that their email campaigns are mobile-friendly. This includes using responsive design, optimizing email content for smaller screens, and making sure that call-to-action buttons are easily clickable. By catering to the mobile experience, advertisers can maximize the impact of their email campaigns and improve engagement rates. Another trend in the market is the growing adoption of automation and personalization in email advertising. Moroccan businesses are recognizing the value of delivering targeted and personalized content to their customers. By leveraging data and automation tools, advertisers can segment their email lists and deliver tailored messages to specific groups of customers. This not only improves the effectiveness of email campaigns but also enhances the overall customer experience.

Local special circumstances: Morocco's digital landscape presents unique opportunities and challenges for email advertising. While internet penetration has been steadily increasing, there are still disparities in access between urban and rural areas. This means that advertisers need to consider the geographic distribution of their target audience and tailor their email campaigns accordingly. Additionally, cultural factors and language preferences should also be taken into account when designing email content for the Moroccan market.

Underlying macroeconomic factors: Morocco's growing economy and increasing disposable income have contributed to the development of the Email Advertising market. As consumers have more purchasing power, businesses are looking for effective ways to reach and engage with them. Email advertising provides a cost-effective solution for businesses of all sizes to promote their products and services. Furthermore, the government's efforts to promote digitalization and entrepreneurship have created a favorable environment for the growth of the Email Advertising market in Morocco.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.