Key regions: France, India, United Kingdom, Australia, China
The Out-of-Home Advertising market in Morocco has been experiencing steady growth in recent years, driven by changing customer preferences and the country's unique local circumstances. Customer preferences in Morocco have shifted towards more immersive and interactive advertising experiences, leading to an increase in demand for out-of-home advertising. Consumers are increasingly seeking out unique and engaging experiences, and out-of-home advertising provides an opportunity for brands to connect with their target audience in a memorable way. This trend is in line with the global market, where out-of-home advertising has been gaining popularity due to its ability to reach consumers outside of their homes and capture their attention in a clutter-free environment. One of the key trends in the out-of-home advertising market in Morocco is the adoption of digital technologies. Digital billboards and screens have become increasingly common in major cities, allowing advertisers to display dynamic and targeted content. This trend is driven by advancements in technology and the increasing availability of digital infrastructure in the country. Advertisers are leveraging digital out-of-home advertising to deliver personalized messages and real-time updates, enhancing the effectiveness of their campaigns. Another trend in the market is the integration of out-of-home advertising with mobile and online platforms. Advertisers are using technologies such as QR codes and augmented reality to bridge the gap between offline and online advertising. This integration allows consumers to interact with out-of-home advertisements using their smartphones, creating a seamless and interactive experience. This trend is driven by the growing use of smartphones and the increasing importance of digital channels in consumers' lives. The local special circumstance in Morocco that is contributing to the development of the out-of-home advertising market is the country's growing urbanization. As more people move to cities, the demand for out-of-home advertising is increasing. Urban areas offer a higher population density and more opportunities for advertisers to reach a larger audience. Additionally, the urban landscape provides a diverse range of advertising spaces, from billboards to transit advertising, further fueling the growth of the market. Underlying macroeconomic factors, such as Morocco's stable economic growth and increasing consumer spending, are also driving the development of the out-of-home advertising market. As the economy expands, businesses are investing more in advertising to capture the attention of consumers. This increased advertising expenditure is benefiting the out-of-home advertising market, as businesses recognize the effectiveness of reaching consumers outside of their homes. In conclusion, the Out-of-Home Advertising market in Morocco is developing due to changing customer preferences, the adoption of digital technologies, the integration with mobile and online platforms, the country's growing urbanization, and underlying macroeconomic factors. As these trends and circumstances continue to evolve, the out-of-home advertising market in Morocco is expected to further expand and innovate in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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