Market Insights Advertising & Media Advertising Direct Messaging Advertising

SMS Advertising - Morocco

Morocco

Ad spending in the SMS Advertising market in Morocco is projected to reach US$0.63m in 2024.
The ad spending is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.99%, leading to a projected market volume of US$0.73m by 2029.
When compared globally, the United States will generate the most ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.02 in 2024.
Morocco's SMS advertising market is thriving due to the increasing mobile phone penetration and the effectiveness of targeted messaging in reaching consumers.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Moroccan customers are increasingly relying on their mobile phones for communication and information, making SMS Advertising an effective way for businesses to reach their target audience. SMS messages have a high open rate and are more likely to be read compared to other forms of advertising, such as emails or social media posts. Additionally, SMS Advertising allows for personalized and targeted messaging, which resonates with customers and increases engagement.

Trends in the market: One of the key trends in the SMS Advertising market in Morocco is the rise of mobile internet usage. With the increasing availability and affordability of smartphones, more Moroccans are accessing the internet through their mobile devices. This trend has led to a higher demand for mobile advertising, including SMS Advertising. Businesses are recognizing the potential of reaching customers directly on their mobile phones and are investing in SMS Advertising campaigns to promote their products and services. Another trend in the market is the integration of SMS Advertising with other marketing channels. Businesses are using SMS Advertising as part of their multi-channel marketing strategies, combining it with social media, email marketing, and other digital channels. This integration allows for a more cohesive and comprehensive marketing approach, reaching customers through multiple touchpoints and maximizing the impact of advertising campaigns.

Local special circumstances: Morocco has a relatively young population, with a large percentage of the population falling within the millennial and Gen Z age groups. These younger generations are more tech-savvy and mobile-oriented, making SMS Advertising a particularly effective way to reach them. Additionally, Morocco has a high mobile penetration rate, with a significant portion of the population owning a mobile phone. This widespread mobile phone usage creates a favorable environment for SMS Advertising to thrive.

Underlying macroeconomic factors: Morocco has been experiencing steady economic growth in recent years, which has contributed to the expansion of the SMS Advertising market. As the economy grows, businesses have more resources to invest in advertising and marketing activities, including SMS Advertising. Furthermore, the government of Morocco has been actively promoting digital transformation and innovation, creating an enabling environment for the development of the SMS Advertising market. In conclusion, the SMS Advertising market in Morocco is growing due to changing customer preferences, such as the increasing reliance on mobile phones, and local special circumstances, such as a young population and high mobile penetration rate. Integration with other marketing channels and favorable macroeconomic factors further contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.