The Digital Video Advertising market in Morocco is experiencing significant growth due to several key factors. Customer preferences for digital video content, the rise of mobile usage, and the increasing availability of high-speed internet are all contributing to the development of this market.
Customer preferences: Moroccan customers are increasingly turning to digital video content for their entertainment and information needs. This shift in preference is driven by several factors, including the convenience and accessibility of digital platforms. With the rise of smartphones and affordable data plans, more Moroccans have access to digital video content anytime and anywhere. This has led to a growing demand for digital video advertising as companies seek to reach their target audience through these popular channels.
Trends in the market: One of the key trends in the Digital Video Advertising market in Morocco is the increasing use of mobile devices. Mobile usage has been on the rise in recent years, with more Moroccans relying on their smartphones for internet access. This trend has created new opportunities for advertisers to reach their target audience through mobile video advertising. Advertisers are leveraging the popularity of mobile apps and social media platforms to deliver targeted video ads to mobile users, capturing their attention and driving engagement. Another trend in the market is the growing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is particularly relevant in the Moroccan market, where advertisers are looking for ways to optimize their advertising budgets and reach a larger audience. Programmatic advertising enables advertisers to target specific demographics and interests, ensuring that their video ads are shown to the right audience at the right time.
Local special circumstances: Morocco has a young and tech-savvy population, which further fuels the growth of the Digital Video Advertising market. The country has a high internet penetration rate, with a significant portion of the population actively using social media platforms and consuming digital content. This presents a unique opportunity for advertisers to engage with a digitally connected audience through video advertising.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market in Morocco is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, resulting in increased consumer spending and business investments. This positive economic climate provides advertisers with the confidence to allocate more resources to digital video advertising campaigns, driving the growth of the market. In conclusion, the Digital Video Advertising market in Morocco is developing rapidly due to customer preferences for digital video content, the rise of mobile usage, and the increasing availability of high-speed internet. Advertisers are leveraging these trends to reach their target audience through mobile video advertising and programmatic advertising. The young and tech-savvy population in Morocco, coupled with the country's positive economic climate, further contribute to the growth of this market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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