Key regions: Australia, Japan, United States, Europe, Asia
The Search Advertising market in Morocco is experiencing steady growth, driven by increasing customer preferences for online search and the country's unique local circumstances.
Customer preferences: Moroccan customers are increasingly turning to online search as a primary source of information, which is fueling the growth of the Search Advertising market. With the rise of internet penetration and smartphone usage, consumers are relying more on search engines to find products, services, and information. This shift in customer behavior is driving businesses to invest in Search Advertising to reach their target audience effectively.
Trends in the market: One of the key trends in the Search Advertising market in Morocco is the increasing adoption of mobile search. As smartphone penetration continues to rise, more Moroccans are accessing the internet through their mobile devices. This trend has led to a significant increase in mobile search queries, prompting advertisers to optimize their Search Advertising campaigns for mobile platforms. Additionally, there is a growing demand for local search advertising, as businesses aim to target customers in specific regions within Morocco.
Local special circumstances: Morocco has a unique local circumstance that is contributing to the development of the Search Advertising market. The country has a diverse population with multiple languages spoken, including Arabic, Berber, and French. This linguistic diversity presents both challenges and opportunities for advertisers. Advertisers need to tailor their Search Advertising campaigns to target specific language preferences and cultural nuances to effectively engage with the Moroccan audience.
Underlying macroeconomic factors: The growth of the Search Advertising market in Morocco can also be attributed to the country's favorable macroeconomic factors. Morocco has been experiencing steady economic growth, which has resulted in an expanding middle class with increased purchasing power. This has created a larger consumer base for businesses to target through Search Advertising. Furthermore, the government's initiatives to promote digitalization and e-commerce are also driving the growth of the Search Advertising market in Morocco. In conclusion, the Search Advertising market in Morocco is developing due to increasing customer preferences for online search, the adoption of mobile search, the demand for local search advertising, the country's linguistic diversity, and favorable macroeconomic factors. As businesses recognize the importance of online visibility and reaching their target audience, the Search Advertising market is expected to continue its growth trajectory in Morocco.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.Modeling approach:
A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
