The Digital Classifieds market in Morocco is experiencing significant growth and development. Customer preferences for online platforms and the increasing internet penetration rate are driving this trend. Additionally, local special circumstances, such as the large youth population and the rise of the middle class, are contributing to the expansion of the market. Customer preferences in Morocco are shifting towards online platforms for buying and selling goods and services. With the increasing internet penetration rate, more people have access to online platforms, making it easier and more convenient to search for and purchase products. Online classifieds platforms provide a wide range of options and allow customers to compare prices and quality before making a purchase. This convenience and accessibility are driving the preference for digital classifieds platforms. The market is also benefiting from the rise of the middle class in Morocco. As more people enter the middle class, their purchasing power increases, leading to higher demand for goods and services. This creates a favorable environment for the growth of the digital classifieds market, as individuals in the middle class are more likely to use online platforms for their shopping needs. The middle class also values convenience and time-saving solutions, making digital classifieds platforms an attractive option. Furthermore, the large youth population in Morocco is contributing to the growth of the digital classifieds market. Younger generations are more tech-savvy and have grown up with digital technology. They are comfortable using online platforms for various purposes, including buying and selling goods. This demographic trend is driving the adoption of digital classifieds platforms in Morocco. In addition to customer preferences, local special circumstances are playing a role in the development of the digital classifieds market in Morocco. The country has a high internet penetration rate, with a significant portion of the population having access to the internet. This widespread connectivity enables the growth of online platforms and facilitates the expansion of the digital classifieds market. Underlying macroeconomic factors also contribute to the growth of the digital classifieds market in Morocco. The country's stable economic growth and increasing disposable income levels create a favorable environment for consumer spending. As people have more money to spend, they are more likely to engage in online shopping and use digital classifieds platforms to buy and sell goods. In conclusion, the Digital Classifieds market in Morocco is experiencing growth and development due to customer preferences for online platforms, the rise of the middle class, the large youth population, high internet penetration rate, and favorable macroeconomic factors. These factors are driving the adoption of digital classifieds platforms and contributing to the expansion of the market in Morocco.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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